Here we will talk about how the notion of sustainability can be considered to be a difficult element to consider by businesses

Sustainability is gaining more and more attention globally.

Sustainability is becoming increasingly important in the business world.

A good start would be, but, why from the gaming industry? There's no denying the massive success of the video gaming industry, and it's also fair to say this success hasn't gone unnoticed. It's an understatement to say it has only captured the entertainment industry; it has also permeated the business culture. Gamers worldwide are expected to generate more than $165 billion in revenues for the industry in 2020. This figure covers gaming revenue across PCs, consoles/TVs, web games, and mobile devices. It has outperformed other categories like the music, art, and film industries combined.

A summary of how building a brand is a cross over of all we know, but in one basket.

Below is the summary of the FUTURECRAFT.FOOTPRINT worlds most sustainable footwear brand made in collaboration with Allbirds and Adidas