In 2021, Rae Dunn’s transformation from a small-scale ceramic artist selling at craft fairs to a multi-million-dollar brand showcased the extraordinary potential of handmade businesses. What started as a passion for simple, hand-lettered ceramics evolved into a coveted collection, with fans lining up at stores before sunrise. Beyond the clay and glaze, her success hinged on a unique brand identity, unwavering customer loyalty, and demand-driven pricing.

Diy | Living
SouthEast Asia is famous for its traditional crafts, from intricate durrie rugs to wooden carvings! It is clear that the appeal for these crafts has risen since the modification of the crafts, bringing the world a blend of old and new. These crafts have been developed carefully through time and have now been modified for our modern pallet! The authenticity still seeps through the crafts that have been adapted for the 21st century. In this blog we will together explore the different crafts, their origins and how they're made. So keep reading to find out more!
Market Insights | Resources
Some companies use deceptive digital marketing tactics on their websites and a lot of people end up falling for them. Here are the top deceptive marketing strategies used by some companies and tips on how to keep yourself protected.
Community | People
When it comes to being an influencer, what’s the most common trait that they have? In our eyes, it’s their personality and willingness to reach out to a wider audience. So what makes an influencer, an influencer?
Community | People
With Christmas and New Year around the corner, it is a great time to share more of your caring nature with everyone. Not only to your friends and family but to others who are in need. In light of the current situation with COVID and Omicron, it should not affect our festive moods and our need to have a better time in the new year. At Rural Handmade, we find that supporting charities is a step to help those heavily affected by world events. However, where do we begin with charities? We would like to share our top 5 picks of charities you could support during this festive season.
Business Management | Resources
Times have changed and so have the ways of shopping. Most retailers are urgently moving or have already moved to eCommerce. But the customers always remain the same.
Business Management | Resources
B2B business is about one business making a commercial transaction with another business.


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