Social media being a pivotal discovery and development of the 21 st century, has indubitably shaped the behaviour of consumers. Which was earlier a framework for networking has gradually turned into an integral element of our lives shaping how we communicate and consume information around the world as we see and know.

This Blog discusses the results of a study on the influences of corporate social responsibility activities (CSRAs) on buyer motivations and sales revenue. The study focuses on two types of CSRAs: functional (related to ecological benefits) and symbolic (related to ethical and social benefits). The document highlights the two stages of the study: testing hypotheses regarding the functional and symbolic benefits groups, and conducting an exploratory analysis of the individual influences of the seven CSR types. The document also mentions the use of fixed effects models and instrumental variable regression in the analysis. The introduction provides an overview of the document and sets the context for the subsequent discussion. It highlights the significance of the topic and outlines the purpose and objectives of the research.

This research report entails a comprehensive overview of sustainable marketing, focusing on luxury and semi-luxury products. It discusses the different types of sustainable marketing strategies employed both online and offline and explores effective ways to market handmade semi-luxury products through various online mediums while highlighting cost-effective methods for offline marketing. Furthermore, the report examines contemporary approaches to marketing products when faced with limited financial and human resources. It presents the example of HeritageCraft, which successfully implemented the Segmentation, Targeting, and Positioning (STP) model through effective campaigns. Additionally, a case study on Aiayu demonstrates the successful implementation of the Attention, Interest, Desire, and Action (AIDA) model. Moreover, the paper includes a SWOT analysis of the European sector for handmade products, providing insights into its strengths, weaknesses, opportunities, and threats. Finally, a case study on Etsy is presented, illustrating how the platform empowers artisans and promotes sustainable handmade products. In summary, this research paper delves into the world of sustainable marketing.

Design thinking is a methodology used for problem-solving that initially emerged in the design industry and has since been widely embraced by various fields and areas. It prioritizes human-centered approaches that emphasize empathy, creativity, and experimentation to generate inventive solutions to intricate issues.

As the wholesale world embodies sustainability, the Blog summarises the most sustainable and handmade creations from Latin America.

It has become extremely important for small businesses, especially those in the creative manufacturing sector, to build up their presence on the internet. As the world has moved towards globalization, an online presence is extremely crucial for the growth of one’s business.

Creative Manufacturing - Integrating value through Every Step Today, around 300 million people depend on the informal and low-paying CMH industry for their livelihood. These workers are mostly women, youth, and migrants from rural regions. Many of them already supply some of the biggest stores in the world. The advent of ethically-minded, responsibly-sourced companies and the rapidly shifting tastes of today's consumers are all factors fuelling the sector's expansion. Knitwear, carpets, needlework, textiles, jewelry, and other details already come from the CMH sector for many stores, both high-end and mass market, but this still constitutes a tiny proportion of overall product variety, with the vast majority still coming from assembly-line manufacturers. Inconvenient access to artisan producers is a barrier to trade. Consequently, the CMH industry is at a turning point. It can keep expanding at the same rate, avoid becoming digital and deny its employees the benefits that come with a thriving corporation. Or it may be at the vanguard of a big transition towards boutique manufacturing and ethically sourced items manufactured by brilliant producers and artists, living in varied communities with long-standing design traditions, provided it adopts the correct digital tools, supported by funding and investment. CMH can now compete successfully in international markets because of innovations in technology and entrepreneurial spirit.

There are several challenges that lower sales potential for furniture stores in 2022. Most due to the pandemic and shift from physical stores to online platforms.we will discuss the newest solutions to these problems starting from,

Consumer Culture and Its factors. A person's culture, background and upbringing have a major impact on the food, clothing and personal items that consumer chooses to buy. For example, some cultures feature dietary restrictions based on religion or tradition, and people from these cultures won't buy certain foods. Cultural factors comprise a set of values and ideologies of a particular community or group of individuals. It is the culture of an individual which decides the way he/she behaves. In simpler words, culture is nothing but the values of an individual.

With the competition increasing almost every day, it has now become necessary for the online shipping platforms to cater to customer needs in order to maximise their satisfaction. The demand and expectations of each customer varies according to their own preferences, mindset, environment and uplifting. While some consumers might prefer faster delivery, this may be hazardous to the environment. Only a few studies have compared the environmental impact of various delivery alternatives provided by e-commerce companies. To bridge this gap, this research paper aims to compare the carbon footprints of the various shipping choices available from India to Europe as the shipment destination. From the point of view of the customer, when offered a variety of shipping options to choose from, there is always a trade-off between cost and the speed of delivery. Additional information on the carbon impact of different options could influence consumers’ decision-making. With increasing awareness, people are now paying attention to the environmental impacts that each shipping method has. This has now become a major deciding factor for people to choose a shipping method. Given this, the study advocates for carbon labeling to be introduced for e-commerce shipping options.

Southeast Asia is well-known for their colorful languages and traditions. In this guide, we’re going to take a look at the different creative manufacturing and products in some of the most appealing countries in Southeast Asia and observe their market trade sustainability and activity. The countries included in this article are Malaysia, Indonesia, Thailand, Cambodia and Vietnam due to their distant geolocation but somehow relative cultural tradition and beliefs.

Malaysia is a country founded in Southeast Asia and often being mislooked due to Indonesia having a bigger size in the world map. Although sharing an almost similar language and culture, Malaysia is more culturally diverse and composed of numerous landmarks that portrays the influence of history towards the country.

Cameroon has a multi-ethnic population and each ethnic has a specific culture and language. Among these ethnicities, we can find different traditional tools and equipment used in different ceremonies.Each traditional tool has a very high value and significance. In most ethnicities, dance and music are the main part of their culture.

There are many challenges to becoming a successful interior design business. As an inspiring interior designer looking for those who are thriving for newcomers but also for myself to getting insight through podcasts as Chairish a well know home décor, furnishing company covers all aspects of the design industry on all crucial features in the business, with some of the most leading interiors, architects and manufactures producer on their experiences of marketing and challenges faced with change in time.

Do you have a limited budget and are wondering where to sell? Check out these 6 ways to do so:

Marble carving is an ancient practice performed vividly across Europe, starting from Ancient Greece; the word itself means crystalline rock, shining stone. Pure white marbles are generally used for sculpture, with coloured ones preferred for many architectural and decorative uses. Different countries are known for different marble-like Egypt is for galala & Sinai pearl marble, Ethiopia is for daleti & enda tikurir marble, China for Hàn Bái Yǜ Marable, India for Makrana marble, Czech republic for Český Šternberk marble etc. you can read it further here

This Blog covers some of the most interesting aspects of handmade products in Vietnam. The heritage crafts of Vietnam include wooden furniture, porcelains, lacquers, embroidery, candles, jewels, artificial flowers, and glass products.

Wood is a plant tissue that makes up the stem of plants defined as having secondary growth, such as trees and shrubs. It can be used in many ways, for example, as a source of energy, tools, and furniture.

The growing technology has made lives simpler yet more efficient. Organizations and manufacturers are moving towards a more technological approach to producing their products. This helps in various ways, such as increasing the production quantity and the manufacturing speed. The user interfaces of these technologies are also defined and are easy to use and understand for the user. Technology has brought a big revolution in the way products are being made or manufactured, and it has eliminated many manual functions of a process. Rural artisans perform arts such as Basket making, Handbag weaving, clay handicraft in Bangladesh, Bidriware, carpet weaving, Phulkari, leather handicrafts in India, or Lacquerware, wood and bamboo, metalwork, etc.; in Japan, use handmade techniques to make the handicrafts. Their skills are executed in a delicate way to get a perfect outcome. These handicraft skills have tremendous respect. Many handicrafts are not yet recognized or appreciated. These handmade products describe the culture and the traditions of their place of origin. It has been observed that these handicrafts are vanishing because the artisans and their families aren’t willing to continue the art and shift to other occupations. This major shift is taking place because these arts are not satisfying the financial needs of the artisan families. There aren’t many skilled artisans who can take the traditions forward. These arts need to be saved and taken forward; thus, skilled artisans must perform these arts and continue making handicraft products. The main motive of this research paper is about knowing the traditional techniques of the artisans and studying various product design techniques and creating solutions that can bridge the gap between these two techniques. This paper will include inputs from various interactions with artisans and manufacturers with good questionnaires and responses. This research paper might also have a direct solution of how to adapt modern product design techniques in the process of rural artisans as well.

Furniture Manufacturing Style and Techniques in different parts of the world

Bidriware is a metal handicraft that originated in Bidar, Karnataka. The term “Bidriware'' originates from the township of Bidar, which is still the chief centre of the unique metal ware. It is a form of encrusted metal ware, where one metal is inlaid onto another. Bidri products include a diverse range of objects including hukka bases, bowls, boxes, candle stands, trays, jewellery and buttons.

Majority consumers are now buying and shopping online and as the online shopping market is growing and expanding more people are buying antique and vintage clothing and jewellery online. Here are some tips to look out for when buying antique and vintage jewellery online:

Overview of consumer profile in France A crucial step in understanding the handmade market is to study the factors that affect consumer behavior. These factors could be analyzed based on different attributes including demographic, psychographic, behavioral, and geographic. Let’s look at some of the socioeconomic and demographic factors. The population of France is 67.8 million and the largest age group is 50-59(Insee, 2022). In 2020 households' final consumption expenditure in France was 1.4 million(USD) making the country the 7th largest consumer market(Worldbank, 2021).

There is increasing production and demand of electronic products around the globe. Due to such high production and usage of these gadgets, and because of this the demand for luxurious accessories has also increased. Since there is a high usage of smartphones, demand for phone cases, selfie accessories, etc has also increased. Also, users are moving towards luxurious products such as watches, headphones, etc. These products increase an opportunity for complementing accessories, too. A photographer carries a tripod, light frames, studio lights, bags etc, along with them which gives a better output. Thus, such products enhance the usage of a product.

The ecommerce market is growing at a fast speed. Consumers are now shopping from high street brands to online brands. Which means many businesses are now working on stepping up and growing their brands. Online shopping is very popular in the UK compared to other countries, ecommerce makes up 36% of the retail market in the UK because of how quickly the market has grown, it is now worth $4.89 trillion.

If you are looking to start your own jewellery business and want to learn more about gemstones that you can use in your jewellery, but don't know what you are looking for, then here are some tips on how to buy and source ethical gemstones:

Some companies use deceptive digital marketing tactics on their websites and a lot of people end up falling for them. Here are the top deceptive marketing strategies used by some companies and tips on how to keep yourself protected.

Here we will discuss about how easy it easy to engage in cross border trade as a business

Many businesses have found an increase in demand for sustainably made products especially in the sector of fashion/accessories. Small businesses such as yours may have the answers to this growing issue. To be able to grow and evolve, a business will need viable options of where to source and produce. A country that has prospered in the last few years has been Portugal. The economy of the country has grown in terms of tourism but also because of the high standard its factories hold when it comes to manufacturing luxury standard products for a third of the price with short shipping times around Europe and the abundance of fabrics available to source from. With consumers on both sides of the English Channel refusing purchases because of unexpected VAT and tariff charges, these small changes will allow your small business to deliver your products promptly while remaining cost-efficient. If your priority is finding viable and confident manufactures as well as a team so you are able to grow your business read on! Throughout this blog, we will look at the top 5 reasons many brands and companies are making the switch to the widely used ‘Made in Portugal’ tag!

As the fashion industry evolves into the future, many brands have become global platforms for other small businesses to have their products shown and made available for purchase. The sourcing of designs has begun to gain attention because it allows smaller brands and independent designers to have global exposure by partnering up with such brands. The Indian Fashion Jewellery & Accessories 2021 (IFJAS 2021) Virtual Fair, which concluded on the 30th of July, has brought forward refreshing designs for the jewellery and the accessories industry. As we will be exploring throughout this post, many designs feature sustainable, ethical, and transparent companies that genuinely show the people behind the scenes.

Below is the summary of the FUTURECRAFT.FOOTPRINT worlds most sustainable footwear brand made in collaboration with Allbirds and Adidas

Most keywords for searches on google are expensive and it's very challenging to outcompete big-box players on generic keywords. The most sustainable way for digital hacking for your brand would be:

This analysis is an accumulation of lessons learned from the research based on various social media campaigns run across by e-commerce, supply chain, digital marketing, banking and Technology, hospitality industry, these campaigns have made waves across various social media platforms including Facebook, LinkedIn, and Instagram.

The Impact of online advertising on revenue is a big black box and the quantitative effectiveness is still a new domain for most researchers.

Do you support a future that entails a clean and a healthy planet where consumption is complemented by an alternate, sustainable supply chain? If yes, then as a responsible wholesaler, retailer or Amazon Seller, you would love to source handmade goods from India. These products run the entire gamut in the Dining Living and Giving space and are eco-friendly and sustainable!