Craft-based training is revolutionizing rural India by equipping artisans, especially women, with practical, income-generating skills like crochet and macramé. This blog explores how Rural Handmade’s people-first training model empowers communities, nurtures entrepreneurship, and creates sustainable livelihoods, offering a replicable roadmap for NGOs, CSR teams, and government-led initiatives.

Sustainability | Social

A post-COVID-19 world is expected to see a lot of changes on a fundamental level on how people will carry on with their lives. Taking a lead on this, I will like to share few insights from an EPCH webinar I recently attended on the topic “Neo-Normal – a post Pandemic forecast of Handicrafts & Lifestyle Products “ conducted by the esteemed Dr. Kaustav Sengupta – Associate Professor at NIFT Chennai.  

 

The discussion revolved around considering six design themes to craft handmade products for neo consumers in a post-pandemic world which is forecasted to have a positive upturn.

The discussion revolved around considering six design themes to craft handmade products for neo consumers in a post-pandemic world which is forecasted to have a positive upturn. The six themes are:

Community | People
The retail industry or what we call the brick and mortar stores were already at an inflection point with at least 15% customer base shifting towards buying on e-commerce platforms. During and post Covid-19, trend is expected to continue due to store closures and decline in spending on non-essential products.
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People

We are determined to end poverty and hunger, in all their forms and dimensions, and to ensure that all human beings can fulfill their potential in dignity and equality and in a healthy environment.

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but lack innovation we work in partnership and help them came in sync with the consumer trends and buyimg behavior , eventually suppoarting them till the critical support point

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You want to be sure that the handmade product you buy has an enthralling eye towards you. Let’s go back to the manual process of handmade and understand how Rural Handmade will connect the..

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but lack innovation we work in partnership and help them came in sync with the consumer trends and buyimg behavior , eventually suppoarting them till the critical support point



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