Konark Ogra from Rural Handmade talks about the future of handmade and how Rural Handmade is working towards building the Alibaba for Handmade and Sustainable goods with technology.

A recent John lewis (2020) report mentioned about the resurfacing of wooden toys, with the increasing disregard for plastic and sustainability taking center stage in buying decision, There are many reasons wooden toys are better—not only for your child, but for the environment as well. They’re more durable, can be shared, sustainable (yielding less waste than their plastic counterparts), biodegradable and may even be made with sustainable and organic wood. Good quality, eco-friendly wooden toys also don’t contain harmful chemicals like PVC, phthalates, or similar chemicals used in plastic toys.

Modern startups run on digital tools. From communicating with customers, collaborating internally or protecting their assets, inbound and outbound marketing, interactive sales and entrepreneurs should know that there’s a digital platform or service for everything. In order to stay afloat, entrepreneurs must start off strong with some of the following digital tools. Embracing digital tools post covid is a must and will create newer opportunities for integration, growth and success down the road.

In the last 80 years, the Covid-19 pandemic has been the biggest existential crisis faced by us humans. The Covid-19 has deeply affected European consumer sentiment, many have delayed purchases as a result of the crises. Key shifts have been towards essential goods, adoption towards digital solutions, change of loyalty towards small and local businesses.

Shopping has been fundamentally at the core of our financial spending for humans for centuries. Buying Local was mainstream for over 1000 years, but in the last 50 years, big box companies have been able to optimize supply chains and negotiate better rates from the biggest manufacturers, thus reducing the market share of the small business owners and local businesses. However, with the changing consumer sentiment, equitable access to the supply chains, easy access to the internet, and lower customer acquisition costs small businesses can now give competition to the large big box players.

Most keywords for searches on google are expensive and it's very challenging to outcompete big-box players on generic keywords. The most sustainable way for digital hacking for your brand would be: