In 2021, Rae Dunn’s transformation from a small-scale ceramic artist selling at craft fairs to a multi-million-dollar brand showcased the extraordinary potential of handmade businesses. What started as a passion for simple, hand-lettered ceramics evolved into a coveted collection, with fans lining up at stores before sunrise. Beyond the clay and glaze, her success hinged on a unique brand identity, unwavering customer loyalty, and demand-driven pricing.

Home And Living | Shop By Sustainability
Christmas in 2020 is different, the Covid-19 has caused a disruption seen like never before, as the year comes to an end, many of the consumers are looking at brands that are not just solving economic but also social problems with a fresh supply chain with a new perspective.
Market Insights | Resources
The Impact of online advertising on revenue is a big black box and the quantitative effectiveness is still a new domain for most researchers.
Trends | Gifts
Most small businesses, while starting, due to lack of first investment refrain from approaching producer groups across the world. The usual approach is to source locally from domestic suppliers. With the increase in internet penetration across the world, it has become increasingly simple to approach producer groups at the source and customize things like t-shirts, etc. For example, making your own shirt with all value-driven variables has become simpler, transparent, and more effective. Most of these producer groups give real-time visibility of real progress with images and videos, therefore preventing no last-minute surprises.
Trends | Gifts
Building a Jewellery brand involves a lot of dedication and the identifying right supply chain, As an e-commerce store owner, you can see there are a lot of possibilities. The value of the jewellery market is expected to increase from about 279 billion U.S. dollars in 2018 to about 480.5 billion dollars by 2025. In this blog we will discuss step by step process on how to create a sustainable handmade jewellery with global artisans.
Business Management | Resources
This blog explicitly mentions the steps involved in sourcing and commissioning products from overseas.
Trends | Gifts
Direct mail is a form of marketing that involves sending a physical piece of promotional material through the mail. Most consumers have a strong empathy with small local businesses and beyond restaurants and local estate agents the untapped power of physical mails isn’t tapped by small businesses, which still remains a less competitive space to resonate with local buyers. It is all the communications that your business may send to your customers like promotional mailers, advertising campaigns, transactional mail, or catalogs and brochures.


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