Covid has helped gain sympathy for small businesses and it's important to reinvent the supply chain and look to become a Direct-to-consumer (D2C) brand. Switch to a digitally native business.

Small business, although deeply connected to the consumer aren’t great at storytelling, small businesses are great at delivering real positive outcome due to flexibilities, and a focused approach. These outcomes, although small, when joined together create a larger positive impact as compared to large businesses where profit is prioritized over people. Small businesses bring a fine balance between financial and social returns. In the times of pandemic, when the consumer is ever so increasingly looking at organizations to do away with the outdated philosophy of accumulating wealth for shareholders, it's critical to bring an equitable impact across all the customers, employees, suppliers, and communities. The negative externalities aren’t invisible anymore and the threat to the planet is real.

Rural Handmade helps entrepreneurs/ Beautypreneurs focus on recipe development and sales. We help businesses with partnering up with skilled women-run cooperatives in developing countries, the core limitation where most small businesses can’t buy manageable quantities we with existing partnership get access of skilled self-help groups, corporative and small family businesses. We also help small business owners connect directly with the grass root and create necessary paperwork for ingredients such as COAs (certificates of analysis) and MSDSs (material safety data sheets).

Crochet and Lace products: a hobby, and a business! Are you a B2B wholesaler, or a retailer, or a local boutique owner or perhaps an Amazon or Etsy seller, or an independent business brand in the space of home furnishing and fashion accessory? Or are you just a conscious consumer. Whichever you are, read on to discover how a new sourcing destination in India can fit right into modern business needs and ethics- profitability, social responsibility, sustainability, poverty alleviation, and women empowerment.

Do you support a future that entails a clean and a healthy planet where consumption is complemented by an alternate, sustainable supply chain? If yes, then as a responsible wholesaler, retailer or Amazon Seller, you would love to source handmade goods from India. These products run the entire gamut in the Dining Living and Giving space and are eco-friendly and sustainable!

A literature study of how to craft products can be mordenised keeping the change of consumer demand in perspective. Under this project, we have drafted some sketches around how Handmade can supplement technology products.