Direct mail is a form of marketing that involves sending a physical piece of promotional material through the mail. Most consumers have a strong empathy with small local businesses and beyond restaurants and local estate agents the untapped power of physical mails isn’t tapped by small businesses, which still remains a less competitive space to resonate with local buyers. It is all the communications that your business may send to your customers like promotional mailers, advertising campaigns, transactional mail, or catalogs and brochures.

If you are in the business of e-retail and are trying to figure out the best fulfillment method for your business, the odds are you have heard the term “dropshipping” often. Let us find out what drop shipping is and whether it the right choice for you. Definition: In simple terms, dropshipping is a supply chain model where the seller does not stock his/her merchandise but instead arranges it to be shipped directly from the supplier (a manufacturing factory or a wholesaler) to the consumer once an order is placed. The biggest contrast here from the conventional retail model is the absence of an inventory with the seller. Let us look at the advantages and disadvantage of the dropshipping model of fulfillment to find out if it is the right choice for you:

Rural Handmade offers an in-house design team that can talk you through the process and produce detailed CAD drawings, so you know exactly what you're getting. All the products are handmade to order - which means we can customize your piece to almost any size and spec. Key things to keep in mind when designing sustainable furniture.

Steps to follow to build a sustainable sourcing strategy

Abstract Globalization has changed its definition from trading goods, services, and finances which deepened the connections between nations, to the flow of data between countries. This has accelerated globalization and is redefined by data flows that embody ideas, information, and innovation. Craftsmen or artisans have been a significant contributor to this new globalization, but the medium of change is yet to impact their livelihood significantly. Artisans still live in their unorganized sector, and their income is meager compared to the middleman involved in selling their handicrafts. Due to this unorganized sector, a significant shift is seen in developing countries where new generations hesitate to continue the age-old artisan tradition. This paper helps identify the mediums for artisans to boost their knowledge and trade and will also detail the various digital methods that can benefit the artisans.

Poshmark is a company that took a decade in making and tapping into an untapped market of resale and has now made an IPO debut.