Trends | Gifts

How To Design Your Own Jewellery To Sell

Apr 01, 2021 | Konark Ogra

Building a Jewellery brand involves a lot of dedication and the identifying right supply chain, As an e-commerce store owner, you can see there are a lot of possibilities. The value of the jewellery market is expected to increase from about 279 billion U.S. dollars in 2018 to about 480.5 billion dollars by 2025. In this blog we will discuss step by step process on how to create a sustainable handmade jewellery with global artisans.

Steps in manufacturing handmade ethical jewellery

1. Souring and Transportation of the raw materials

2. Drafting the design

3. Melting the sheet casting, the process involves annealing/heating the meta at a predetermined temperature by the goldsmith, pouring gold/silver into sheet mold to form a small bar, Silver, copper and other metals are also used in the process.

4. Sawing and Cutting, Goldsmith gives a desired shape to the gold/silver

5. Pre-decorating with enamel: A lacquer stick is used on a piece of metal, while decorating with enamel.

6. Engraving The designer engraved using steel, then, these are pieces that are serrated, depressed pattern surfaces along with the enamel, finally, any designs like flowers, birds, fishes are engraved on the surface.

7. Decorating with enamel: The enameler applies natural colors. In order resist fire Natural colors are applied (At first white is implemented). Enamel dust (color) is applied onto the grooves. The color is then fired in a furnace at a temperature range of 750–850 Deg C. The high temperature results in melting the color and causes it to spread in the groove.

8. Filling and forming the cooled article is, cleaned and agate/tamarind polished.

9. Stone setting: Inserting or mounting beautiful stones in the

10. Assembling, polishing and Plating Final assembly, adding of pearls, beads, etc. Polishing the last piece with a help of polishing motor.

Step-1 Design: more like Mood diagrams, make the master piece: Jewellery CAD design are the starting point to commission designs. Talk to a consultant like Rural Handmade to help you with CADs and Mood diagrams.

           ( Image source:

Step 2: The process starts with filing the jewellery 

Step 3: Soldering

Step 4: Sprue of this soldering: This usually involves preparing the metal, adding flux, placing the solder and then torching it, finally using tweezers or pliers  for quenching of the metal for the right shape.

Step 5: Mold cutting from the master piece

Step 6: Moulding with rubber mould: 4 layers of rubber and tenser the same for baking

Step 7: Removing the metal piece

Step 8: Injecting Wax into the rubber mould

Step 9: Wax repair and quality check: Any repairs required for the mould

Step 10: Building the Wax tree for the casting

Step 11: Preparing the flask for investment

Step 12: Water and Mixture, 7 minutes of mixing the same

Step 13: Burnout cycle and then follower by casting

Step 14: Stripping the casting

Step 15: Vacuum casting process- Metal pouring for the casting

Step 16: Cleaning the moulded tree

Step 17: Separating units from tree and removing the sprues

Step 18: Filing for the same: making a loop and hook, soldering, manually

Step 19: Annealing the jewel

Step 20: Cleaning the metal component with steel shots and cleansing foam

Step 21: Setting semi-precious fitting on the metallic cavity

Step 22: Glue on the frame and glue is used to set the stone

Step 23: Ultrasonic cleaning, for a detailed cleaning of the jewellery piece

Step 24: Final step is polishing

Step 25: Finished product

Step 26: Gold plating is required, and then quality check before dispatch, setting, placing, etc.

Some other important things to keep in mind 

1. All handmade jewelry should be with precious and semi-precious metals and gems (Low cost jewellery is not a profitable business for most brands) 

2. Build a niche and focus on a theme 

3. Focus on craftsmanship and not on mass-produced jewellery 

4. Directly work with the value-added service providers who can project manage the production (Like Rural Handmade) 

5. Emphasis on design and uniqueness

6. Key trends to focus are Ethical jewellery, customizable with featured like engraving 

7. Own the supply chain, skip wholesalers and work directly with the manufacturers- D2C approach for brands works best.  

8. Launch on Amazon handmade and ETSY and finally after brand recognition, pivot on your own platform. Order Low MOQs, negotiate hard with Producer groups( Rural Handmade can help you match and make) and focus on sales, on-demand fulfilment service

Finally Handmade, ethical and sustainable jewellery is a great space to be in and the value of the jewellery market is expected to increase from about 279 billion U.S. dollars in 2018 to about 480.5 billion dollars by 2025

Images Courtesy GIA 

I Understand

By continuing to use this site you consent to the use of cookies.

Know More.