West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Market Insights | Resources
Do you support a future that entails a clean and a healthy planet where consumption is complemented by an alternate, sustainable supply chain? If yes, then as a responsible wholesaler, retailer or Amazon Seller, you would love to source handmade goods from India. These products run the entire gamut in the Dining Living and Giving space and are eco-friendly and sustainable!
Sustainability | Social
A literature study of how to craft products can be mordenised keeping the change of consumer demand in perspective. Under this project, we have drafted some sketches around how Handmade can supplement technology products.
Sustainability | Social

A post-COVID-19 world is expected to see a lot of changes on a fundamental level on how people will carry on with their lives. Taking a lead on this, I will like to share few insights from an EPCH webinar I recently attended on the topic “Neo-Normal – a post Pandemic forecast of Handicrafts & Lifestyle Products “ conducted by the esteemed Dr. Kaustav Sengupta – Associate Professor at NIFT Chennai.  

 

The discussion revolved around considering six design themes to craft handmade products for neo consumers in a post-pandemic world which is forecasted to have a positive upturn.

The discussion revolved around considering six design themes to craft handmade products for neo consumers in a post-pandemic world which is forecasted to have a positive upturn. The six themes are:

Community | People
The retail industry or what we call the brick and mortar stores were already at an inflection point with at least 15% customer base shifting towards buying on e-commerce platforms. During and post Covid-19, trend is expected to continue due to store closures and decline in spending on non-essential products.
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People

We are determined to end poverty and hunger, in all their forms and dimensions, and to ensure that all human beings can fulfill their potential in dignity and equality and in a healthy environment.

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but lack innovation we work in partnership and help them came in sync with the consumer trends and buyimg behavior , eventually suppoarting them till the critical support point



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