West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Community | People
Abstract Globalization has changed its definition from trading goods, services, and finances which deepened the connections between nations, to the flow of data between countries. This has accelerated globalization and is redefined by data flows that embody ideas, information, and innovation. Craftsmen or artisans have been a significant contributor to this new globalization, but the medium of change is yet to impact their livelihood significantly. Artisans still live in their unorganized sector, and their income is meager compared to the middleman involved in selling their handicrafts. Due to this unorganized sector, a significant shift is seen in developing countries where new generations hesitate to continue the age-old artisan tradition. This paper helps identify the mediums for artisans to boost their knowledge and trade and will also detail the various digital methods that can benefit the artisans.
Community | People
Poshmark is a company that took a decade in making and tapping into an untapped market of resale and has now made an IPO debut.
Community | People
Covid has helped gain sympathy for small businesses and it's important to reinvent the supply chain and look to become a Direct-to-consumer (D2C) brand. Switch to a digitally native business.
Community | People
Small business, although deeply connected to the consumer aren’t great at storytelling, small businesses are great at delivering real positive outcome due to flexibilities, and a focused approach. These outcomes, although small, when joined together create a larger positive impact as compared to large businesses where profit is prioritized over people. Small businesses bring a fine balance between financial and social returns. In the times of pandemic, when the consumer is ever so increasingly looking at organizations to do away with the outdated philosophy of accumulating wealth for shareholders, it's critical to bring an equitable impact across all the customers, employees, suppliers, and communities. The negative externalities aren’t invisible anymore and the threat to the planet is real.
Community | People
Rural Handmade helps entrepreneurs/ Beautypreneurs focus on recipe development and sales. We help businesses with partnering up with skilled women-run cooperatives in developing countries, the core limitation where most small businesses can’t buy manageable quantities we with existing partnership get access of skilled self-help groups, corporative and small family businesses. We also help small business owners connect directly with the grass root and create necessary paperwork for ingredients such as COAs (certificates of analysis) and MSDSs (material safety data sheets).
Community | People
Crochet and Lace products: a hobby, and a business! Are you a B2B wholesaler, or a retailer, or a local boutique owner or perhaps an Amazon or Etsy seller, or an independent business brand in the space of home furnishing and fashion accessory? Or are you just a conscious consumer. Whichever you are, read on to discover how a new sourcing destination in India can fit right into modern business needs and ethics- profitability, social responsibility, sustainability, poverty alleviation, and women empowerment.


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