In 2021, Rae Dunn’s transformation from a small-scale ceramic artist selling at craft fairs to a multi-million-dollar brand showcased the extraordinary potential of handmade businesses. What started as a passion for simple, hand-lettered ceramics evolved into a coveted collection, with fans lining up at stores before sunrise. Beyond the clay and glaze, her success hinged on a unique brand identity, unwavering customer loyalty, and demand-driven pricing.

Sustainability | Impact
In this day and age, the consumption of goods has been constantly increasing and businesses have responded with mass productions. In simple explanations, many customers have a massive desire for a product. So a business would produce that product in massive quantities at the lowest possible cost. This can be achieved through many different methods. We can replace the physical workforce with automated machinery or factories. Finding a cheaper alternative to reduce transportation costs or acquisition of raw materials. But what does this mean for handcrafted goods such as chairs, spoons or knitted scarfs?
Home And Living | Shop By Values
Working from home has become the norm for many small business owners. Here are 6 ways to keep fresh and focused while working from home!
Business Management | Resources
Researching keywords for content marketing is no easy task. Here are top methods you can use to conduct your own keyword search for content!
Business Management | Resources
Given that we all have a ceiling on our monthly expenses, we all wish to be able to earn and spend a bit more. Why not consider ways to increase our monthly income? The ability to earn more money will help you to pursue your passions, purchase items that you require or desire, and alleviate any financial concerns you may have.
Community | People
All around the world, handmade products are produced by many different people. However, not every creative artisan labourer is given equal opportunity for work and profit. After a brief talk with Angélica Elisa, of a Handmade Startup, she made the following on the nature of artisan labour: “Artisans have a really huge problem when we are talking about international scale, and also with big chains that sometimes buy and distribute the product with no fair price.” With the internet becoming a prime location for communication, trade and partnerships, these handicrafters in developing countries should be able to find a fair partnership with clients in the west. Regardless of whether they are a big chain or a small business. Yet, western societies and businesses have not figured out a way to sustainably support these handicrafters. But what can you do as a business to solve this problem? And why should you even care about this issue as a business? Let’s first start by discussing the current situation of the handicrafts sector in developing countries and then we will look at why you should do something about it as a business and what exactly you can do.
Sustainability | Environmental
It is increasingly becoming important for businesses to show how their production is affecting the environment as consumers are becoming increasingly conscious about where they buy from. Here we will show you how to calculate carbon footprint for furniture by giving you also an example and an excel sheet to calculate carbon footprint for your own items!


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