As the consumers are demanding businesses to be more responsible and adopt sustainable manufacturing practices, calculating the carbon footprint for the items you produce as a business is becoming really important. We will here show you how to calculate it for a rug and we have also attached an excel spreadsheet for you to be able to calculate the carbon footprint of your products.

Identifying the right products to sell on your online store can be difficult as consumers' behaviour keep changing. Due to technology advancing really fast, however, there are different ways you can use to do this which I will show you in this blog. Get ready to take some notes!

As the fashion industry evolves into the future, many brands have become global platforms for other small businesses to have their products shown and made available for purchase. The sourcing of designs has begun to gain attention because it allows smaller brands and independent designers to have global exposure by partnering up with such brands. The Indian Fashion Jewellery & Accessories 2021 (IFJAS 2021) Virtual Fair, which concluded on the 30th of July, has brought forward refreshing designs for the jewellery and the accessories industry. As we will be exploring throughout this post, many designs feature sustainable, ethical, and transparent companies that genuinely show the people behind the scenes.

The apparel industry is one of the most significant contributors to global warming. The response of its consumers has created pressure on brands to take actions against climate change, by making necessary changes to ensure the exclusion of chemicals and fabrics which jeopardise the environment around us. Overall, the apparel industry has become the second-biggest consumer and polluter of water, responsible for 20% of the world’s wasted water. Here I will talk about three topics where your brand/business may be harming the environment, via the usage of natural fibres, the repercussions of dyeing clothes/differences to sustainable dyeing and the pollution involved in the packaging/shipping of products.

The fashion industry is one of lucrative and excessive production in the 21st century. According to the website ‘The World Counts’, 27 million tonnes of cotton are produced each year, which is ‘the same as 27 t-shirts for everyone on Earth’ . The numbers involved here in this particular industry are worrying in terms of sustainability.

Here we will talk about how the notion of sustainability can be considered to be a difficult element to consider by businesses