Shopping has been fundamentally at the core of our financial spending for humans for centuries. Buying Local was mainstream for over 1000 years, but in the last 50 years, big box companies have been able to optimize supply chains and negotiate better rates from the biggest manufacturers, thus reducing the market share of the small business owners and local businesses. However, with the changing consumer sentiment, equitable access to the supply chains, easy access to the internet, and lower customer acquisition costs small businesses can now give competition to the large big box players.

Most keywords for searches on google are expensive and it's very challenging to outcompete big-box players on generic keywords. The most sustainable way for digital hacking for your brand would be:

This analysis is an accumulation of lessons learned from the research based on various social media campaigns run across by e-commerce, supply chain, digital marketing, banking and Technology, hospitality industry, these campaigns have made waves across various social media platforms including Facebook, LinkedIn, and Instagram.

Christmas in 2020 is different, the Covid-19 has caused a disruption seen like never before, as the year comes to an end, many of the consumers are looking at brands that are not just solving economic but also social problems with a fresh supply chain with a new perspective.

The Impact of online advertising on revenue is a big black box and the quantitative effectiveness is still a new domain for most researchers.

Most small businesses, while starting, due to lack of first investment refrain from approaching producer groups across the world. The usual approach is to source locally from domestic suppliers. With the increase in internet penetration across the world, it has become increasingly simple to approach producer groups at the source and customize things like t-shirts, etc. For example, making your own shirt with all value-driven variables has become simpler, transparent, and more effective. Most of these producer groups give real-time visibility of real progress with images and videos, therefore preventing no last-minute surprises.