In 2021, Rae Dunn’s transformation from a small-scale ceramic artist selling at craft fairs to a multi-million-dollar brand showcased the extraordinary potential of handmade businesses. What started as a passion for simple, hand-lettered ceramics evolved into a coveted collection, with fans lining up at stores before sunrise. Beyond the clay and glaze, her success hinged on a unique brand identity, unwavering customer loyalty, and demand-driven pricing.
Since COVID has started, I haven’t had the opportunity to attend as many shows as I would have liked to. The Design London is the first show I have been in a while and it’s safe to say I have missed attending them.
In this day and age, the consumption of goods has been constantly increasing and businesses have responded with mass productions. In simple explanations, many customers have a massive desire for a product. So a business would produce that product in massive quantities at the lowest possible cost.
This can be achieved through many different methods. We can replace the physical workforce with automated machinery or factories. Finding a cheaper alternative to reduce transportation costs or acquisition of raw materials.
But what does this mean for handcrafted goods such as chairs, spoons or knitted scarfs?
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