West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Community | People
A summary of how building a brand is a cross over of all we know, but in one basket.
Market Insights | Resources
Below is the summary of the FUTURECRAFT.FOOTPRINT worlds most sustainable footwear brand made in collaboration with Allbirds and Adidas
Sustainability | Impact
WHAT IS SUSTAINABLE INTERIOR DESIGN? It's difficult to escape from the word sustainable in any industry today, and surely not least in the world of interior design. Sustainable interior design is about having sustainability principles such as functionality, accessibility, and aesthetics focusing on the planet and people at the core of their thinking when creating. This is considering the necessity of helping reduce pollution, energy consumption, and waste.
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Consumers are showing a critical change in buying behavior; For example, Gen Z (the future buyers) are focusing not just on the product but on the values around the products. The 

The success of depop, a rapidly growing in the second-hand b2c fashion market is just a simple proof-of-concept of more sustainable living. 

 

As small businesses, we should really focus on providing a user interface (UI) and User experience (UX) that is fast-moving with the speed of changing the taste of the consumer. In accordance to Mckinsey, a survey of US consumers found that 64 percent of respondents have felt depressed, anxious, or both over the past several weeks and almost 39 percent stated that they would be unable to pay their bills after one month of unemployment. This COVID-19 Pandemic has resulted in an astronomical shift in the consumer mindset towards to live, breathe, and eat sustainably. 

 

Sustainability | Impact
The 5 Ps of Sustainability at Rural Handmade
Business Management | Podcasts
Alex interviews Konark Ogra from Rural Handmade who helps budding entrepreneurs source custom-designed sustainable products from global artisan communities.


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