In 2021, Rae Dunn’s transformation from a small-scale ceramic artist selling at craft fairs to a multi-million-dollar brand showcased the extraordinary potential of handmade businesses. What started as a passion for simple, hand-lettered ceramics evolved into a coveted collection, with fans lining up at stores before sunrise. Beyond the clay and glaze, her success hinged on a unique brand identity, unwavering customer loyalty, and demand-driven pricing.

Sustainability | Social
Sustainability is gaining more and more attention globally.
Sustainability | Social
Sustainability is becoming increasingly important in the business world.
Community | People
A good start would be, but, why from the gaming industry? There's no denying the massive success of the video gaming industry, and it's also fair to say this success hasn't gone unnoticed. It's an understatement to say it has only captured the entertainment industry; it has also permeated the business culture. Gamers worldwide are expected to generate more than $165 billion in revenues for the industry in 2020. This figure covers gaming revenue across PCs, consoles/TVs, web games, and mobile devices. It has outperformed other categories like the music, art, and film industries combined.
Community | People
A summary of how building a brand is a cross over of all we know, but in one basket.
Market Insights | Resources
Below is the summary of the FUTURECRAFT.FOOTPRINT worlds most sustainable footwear brand made in collaboration with Allbirds and Adidas
Sustainability | Impact
WHAT IS SUSTAINABLE INTERIOR DESIGN? It's difficult to escape from the word sustainable in any industry today, and surely not least in the world of interior design. Sustainable interior design is about having sustainability principles such as functionality, accessibility, and aesthetics focusing on the planet and people at the core of their thinking when creating. This is considering the necessity of helping reduce pollution, energy consumption, and waste.


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