West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Trends | Gifts
Building a Jewellery brand involves a lot of dedication and the identifying right supply chain, As an e-commerce store owner, you can see there are a lot of possibilities. The value of the jewellery market is expected to increase from about 279 billion U.S. dollars in 2018 to about 480.5 billion dollars by 2025. In this blog we will discuss step by step process on how to create a sustainable handmade jewellery with global artisans.
Business Management | Resources
This blog explicitly mentions the steps involved in sourcing and commissioning products from overseas.
Trends | Gifts
Direct mail is a form of marketing that involves sending a physical piece of promotional material through the mail. Most consumers have a strong empathy with small local businesses and beyond restaurants and local estate agents the untapped power of physical mails isn’t tapped by small businesses, which still remains a less competitive space to resonate with local buyers. It is all the communications that your business may send to your customers like promotional mailers, advertising campaigns, transactional mail, or catalogs and brochures.
Market Insights | In Spotlight
If you are in the business of e-retail and are trying to figure out the best fulfillment method for your business, the odds are you have heard the term “dropshipping” often. Let us find out what drop shipping is and whether it the right choice for you. Definition: In simple terms, dropshipping is a supply chain model where the seller does not stock his/her merchandise but instead arranges it to be shipped directly from the supplier (a manufacturing factory or a wholesaler) to the consumer once an order is placed. The biggest contrast here from the conventional retail model is the absence of an inventory with the seller. Let us look at the advantages and disadvantage of the dropshipping model of fulfillment to find out if it is the right choice for you:
Home And Living | Shop By Sustainability
Rural Handmade offers an in-house design team that can talk you through the process and produce detailed CAD drawings, so you know exactly what you're getting. All the products are handmade to order - which means we can customize your piece to almost any size and spec. Key things to keep in mind when designing sustainable furniture.
Community | People
Steps to follow to build a sustainable sourcing strategy


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