In 2021, Rae Dunn’s transformation from a small-scale ceramic artist selling at craft fairs to a multi-million-dollar brand showcased the extraordinary potential of handmade businesses. What started as a passion for simple, hand-lettered ceramics evolved into a coveted collection, with fans lining up at stores before sunrise. Beyond the clay and glaze, her success hinged on a unique brand identity, unwavering customer loyalty, and demand-driven pricing.

Business Management | Resources
Here is a guide on how to use Google Search Console for Search Engine Optimisation
Business Management | Resources
A business’ brand is what hits potential customers first. It’s not just your logo, it’s the entire theme and texture of your business - embedded in the language you use, the look of your website, and the story that your business tries to tell about itself.
Market Insights | Resources
Many businesses have found an increase in demand for sustainably made products especially in the sector of fashion/accessories. Small businesses such as yours may have the answers to this growing issue. To be able to grow and evolve, a business will need viable options of where to source and produce. A country that has prospered in the last few years has been Portugal. The economy of the country has grown in terms of tourism but also because of the high standard its factories hold when it comes to manufacturing luxury standard products for a third of the price with short shipping times around Europe and the abundance of fabrics available to source from. With consumers on both sides of the English Channel refusing purchases because of unexpected VAT and tariff charges, these small changes will allow your small business to deliver your products promptly while remaining cost-efficient. If your priority is finding viable and confident manufactures as well as a team so you are able to grow your business read on! Throughout this blog, we will look at the top 5 reasons many brands and companies are making the switch to the widely used ‘Made in Portugal’ tag!
Business Management | Resources
Top reasons why you should open an online business
Community | People
Finding a niche can be difficult when creating a business with handmade products. Too broad of an outreach can lead to the product being lost among a sea of similar products with no easy way of standing out. While too specific of a market can prove to be not only too small of an audience, but also not scalable. However, with some research into the individual artists creating the designs, there are factors that can assist in cornering a specific market, allowing for an audience to be built around it and the business to be grown.
Community | People
Beni Ourain is a type of rug that's made in Morocco. They are made from distinct natural undyed sheep's wool.


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