Community | People
Finding a niche can be difficult when creating a business with handmade products. Too broad of an outreach can lead to the product being lost among a sea of similar products with no easy way of standing out. While too specific of a market can prove to be not only too small of an audience, but also not scalable. However, with some research into the individual artists creating the designs, there are factors that can assist in cornering a specific market, allowing for an audience to be built around it and the business to be grown.