West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Business Management | Resources
Given that we all have a ceiling on our monthly expenses, we all wish to be able to earn and spend a bit more. Why not consider ways to increase our monthly income? The ability to earn more money will help you to pursue your passions, purchase items that you require or desire, and alleviate any financial concerns you may have.
Community | People
All around the world, handmade products are produced by many different people. However, not every creative artisan labourer is given equal opportunity for work and profit. After a brief talk with Angélica Elisa, of a Handmade Startup, she made the following on the nature of artisan labour: “Artisans have a really huge problem when we are talking about international scale, and also with big chains that sometimes buy and distribute the product with no fair price.” With the internet becoming a prime location for communication, trade and partnerships, these handicrafters in developing countries should be able to find a fair partnership with clients in the west. Regardless of whether they are a big chain or a small business. Yet, western societies and businesses have not figured out a way to sustainably support these handicrafters. But what can you do as a business to solve this problem? And why should you even care about this issue as a business? Let’s first start by discussing the current situation of the handicrafts sector in developing countries and then we will look at why you should do something about it as a business and what exactly you can do.
Sustainability | Environmental
It is increasingly becoming important for businesses to show how their production is affecting the environment as consumers are becoming increasingly conscious about where they buy from. Here we will show you how to calculate carbon footprint for furniture by giving you also an example and an excel sheet to calculate carbon footprint for your own items!
Sustainability | Environmental
As the consumers are demanding businesses to be more responsible and adopt sustainable manufacturing practices, calculating the carbon footprint for the items you produce as a business is becoming really important. We will here show you how to calculate it for a rug and we have also attached an excel spreadsheet for you to be able to calculate the carbon footprint of your products.
Business Management | Resources
Identifying the right products to sell on your online store can be difficult as consumers' behaviour keep changing. Due to technology advancing really fast, however, there are different ways you can use to do this which I will show you in this blog. Get ready to take some notes!
Market Insights | Resources
As the fashion industry evolves into the future, many brands have become global platforms for other small businesses to have their products shown and made available for purchase. The sourcing of designs has begun to gain attention because it allows smaller brands and independent designers to have global exposure by partnering up with such brands. The Indian Fashion Jewellery & Accessories 2021 (IFJAS 2021) Virtual Fair, which concluded on the 30th of July, has brought forward refreshing designs for the jewellery and the accessories industry. As we will be exploring throughout this post, many designs feature sustainable, ethical, and transparent companies that genuinely show the people behind the scenes.


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