The Impact of online advertising on revenue is a big black box and the quantitative effectiveness is still a new domain for most researchers.

Most small businesses, while starting, due to lack of first investment refrain from approaching producer groups across the world. The usual approach is to source locally from domestic suppliers. With the increase in internet penetration across the world, it has become increasingly simple to approach producer groups at the source and customize things like t-shirts, etc. For example, making your own shirt with all value-driven variables has become simpler, transparent, and more effective. Most of these producer groups give real-time visibility of real progress with images and videos, therefore preventing no last-minute surprises.

Building a Jewellery brand involves a lot of dedication and the identifying right supply chain, As an e-commerce store owner, you can see there are a lot of possibilities. The value of the jewellery market is expected to increase from about 279 billion U.S. dollars in 2018 to about 480.5 billion dollars by 2025. In this blog we will discuss step by step process on how to create a sustainable handmade jewellery with global artisans.

This blog explicitly mentions the steps involved in sourcing and commissioning products from overseas.

Direct mail is a form of marketing that involves sending a physical piece of promotional material through the mail. Most consumers have a strong empathy with small local businesses and beyond restaurants and local estate agents the untapped power of physical mails isn’t tapped by small businesses, which still remains a less competitive space to resonate with local buyers. It is all the communications that your business may send to your customers like promotional mailers, advertising campaigns, transactional mail, or catalogs and brochures.

If you are in the business of e-retail and are trying to figure out the best fulfillment method for your business, the odds are you have heard the term “dropshipping” often. Let us find out what drop shipping is and whether it the right choice for you. Definition: In simple terms, dropshipping is a supply chain model where the seller does not stock his/her merchandise but instead arranges it to be shipped directly from the supplier (a manufacturing factory or a wholesaler) to the consumer once an order is placed. The biggest contrast here from the conventional retail model is the absence of an inventory with the seller. Let us look at the advantages and disadvantage of the dropshipping model of fulfillment to find out if it is the right choice for you: