West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Community | People
Out of the year 2021 and into the new year of 2022. Although omicron is still floating around among the minds of the general public, we should not let it decide our future goals and plans. So what’s a better way to help people connect through digital outreach and the usage of the internet.
Market Insights | Resources
If you are looking to start your own jewellery business and want to learn more about gemstones that you can use in your jewellery, but don't know what you are looking for, then here are some tips on how to buy and source ethical gemstones:
Diy | Living
Part 2 of 32 Crafts of SouthEast Asia
Diy | Living
SouthEast Asia is famous for its traditional crafts, from intricate durrie rugs to wooden carvings! It is clear that the appeal for these crafts has risen since the modification of the crafts, bringing the world a blend of old and new. These crafts have been developed carefully through time and have now been modified for our modern pallet! The authenticity still seeps through the crafts that have been adapted for the 21st century. In this blog we will together explore the different crafts, their origins and how they're made. So keep reading to find out more!
Market Insights | Resources
Some companies use deceptive digital marketing tactics on their websites and a lot of people end up falling for them. Here are the top deceptive marketing strategies used by some companies and tips on how to keep yourself protected.
Community | People
When it comes to being an influencer, what’s the most common trait that they have? In our eyes, it’s their personality and willingness to reach out to a wider audience. So what makes an influencer, an influencer?


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