In 2021, Rae Dunn’s transformation from a small-scale ceramic artist selling at craft fairs to a multi-million-dollar brand showcased the extraordinary potential of handmade businesses. What started as a passion for simple, hand-lettered ceramics evolved into a coveted collection, with fans lining up at stores before sunrise. Beyond the clay and glaze, her success hinged on a unique brand identity, unwavering customer loyalty, and demand-driven pricing.

Sustainability | Environmental
We are in an age where awareness of the importance of being sustainable is growing faster than ever. People are beginning to make environmentally conscious decisions with their lifestyles such as the clothes they buy, the food they consume and their form of transportation.
Market Insights | Resources
Majority consumers are now buying and shopping online and as the online shopping market is growing and expanding more people are buying antique and vintage clothing and jewellery online. Here are some tips to look out for when buying antique and vintage jewellery online:
Community | People
What is 3PL? 3PL is short for third-party logistics, a 3PL is a physical warehouse that helps with packing distributions.
Market Insights | Resources
Overview of consumer profile in France A crucial step in understanding the handmade market is to study the factors that affect consumer behavior. These factors could be analyzed based on different attributes including demographic, psychographic, behavioral, and geographic. Let’s look at some of the socioeconomic and demographic factors. The population of France is 67.8 million and the largest age group is 50-59(Insee, 2022). In 2020 households' final consumption expenditure in France was 1.4 million(USD) making the country the 7th largest consumer market(Worldbank, 2021).
Business Management | Resources
Have a look around you or at the device you are using to read this blog. How many objects are electronic devices that use semiconductors? We would like to bet that there is at least one device near you that uses semiconductors. In our day to day lives, electronic devices are becoming ubiquitous and a necessity for our lives. Even though you can continue your life without these devices, many individuals find the convenience of having these electronic products to be a given.
Home And Living | Shop By Style
One of the most common threads of visual communication, which subconsciously affects our mood, compels us for action, and helps with the mental healing process is - COLOUR. Several ancient cultures have already acknowledged the importance of colour psychology, but it has recently drawn the attention of the general public.


You can subscribe and listen to Rural Handmade on Apple Podcasts, Google Podcasts, SimpleCast, Spotify. If you're interested in sharing your story with us, please reach out to support@ruralhandmade.com

I Understand

By continuing to use this site you consent to the use of cookies.

Know More.
X