In 2021, Rae Dunn’s transformation from a small-scale ceramic artist selling at craft fairs to a multi-million-dollar brand showcased the extraordinary potential of handmade businesses. What started as a passion for simple, hand-lettered ceramics evolved into a coveted collection, with fans lining up at stores before sunrise. Beyond the clay and glaze, her success hinged on a unique brand identity, unwavering customer loyalty, and demand-driven pricing.

Trends | Shop By Values
What are the Creative Industries??
Trends | Shop By Values
Discover the latest developments in the world of white labelling, with our 5 top white label solutions for small businesses in 2022. We're talking, CX and Tech, A Brand with Purpose and Transparency, the Power of Product Imaging, a Streamlined Omnichannel Journey, and unlock the process of Made-to-Order.
Diy | Giving
WHAT ARE THE EASILY AVAILABLE DYE SOURCES? Well, all the dye sources given above are difficult to find easily,& it's difficult to source them. But out of them, onion skin, tea, pomegranate skin, Heena tree, babul & turmeric are a bit easy to find. You can also use unusual materials like beet, red cabbage, spinach, blueberries. HOW TO MAKE NATURAL DYE AT HOME? Firstly take whatever dyes source you want to make and add the water in the proportion given in the above table. Boil it until you get the required depth of shade of the colour; for best results, follow the given table. So your dyes bath is ready now.
Market Insights | Resources
The growing technology has made lives simpler yet more efficient. Organizations and manufacturers are moving towards a more technological approach to producing their products. This helps in various ways, such as increasing the production quantity and the manufacturing speed. The user interfaces of these technologies are also defined and are easy to use and understand for the user. Technology has brought a big revolution in the way products are being made or manufactured, and it has eliminated many manual functions of a process. Rural artisans perform arts such as Basket making, Handbag weaving, clay handicraft in Bangladesh, Bidriware, carpet weaving, Phulkari, leather handicrafts in India, or Lacquerware, wood and bamboo, metalwork, etc.; in Japan, use handmade techniques to make the handicrafts. Their skills are executed in a delicate way to get a perfect outcome. These handicraft skills have tremendous respect. Many handicrafts are not yet recognized or appreciated. These handmade products describe the culture and the traditions of their place of origin. It has been observed that these handicrafts are vanishing because the artisans and their families aren’t willing to continue the art and shift to other occupations. This major shift is taking place because these arts are not satisfying the financial needs of the artisan families. There aren’t many skilled artisans who can take the traditions forward. These arts need to be saved and taken forward; thus, skilled artisans must perform these arts and continue making handicraft products. The main motive of this research paper is about knowing the traditional techniques of the artisans and studying various product design techniques and creating solutions that can bridge the gap between these two techniques. This paper will include inputs from various interactions with artisans and manufacturers with good questionnaires and responses. This research paper might also have a direct solution of how to adapt modern product design techniques in the process of rural artisans as well.
Sustainability | Impact
It is lucid that existing systems of production and consumption are unsustainable. The accelerating rate of globalization and trade liberalization with technological advancement has altered the landscape of public and private sectors globally. Though companies through Corporate Social Responsibility (CSR) are trying to attain sustainability goals regarding energy or water consumption, it is paramount to shift focus towards the products themselves. Changing these utilization patterns can benefit a lot from Design for Sustainability. It has scope for product efficiency, increased market opportunities, and decreased environmental input. With purposive consumerism on the rise, sustainability is not just a consumer trend but a business imperative. More consumers are shifting their sentiments from mass-produced products to handmade products. According to the study- ​Yi & Anh (2016), characteristics like a status symbol, uniqueness, quality, creativity, customization, environment friendliness, artisan, and local community support affects a customer's intention to purchase a handmade product. Fundamental changes must occur like Design for Sustainability, which encompasses solving consumer needs through sustainability systematically and systemically. The problems of the current scenario will depend on the ability of design professionals and engineers who must have a better understanding of materials to work with, which will create newer market opportunities.
Market Insights | Resources
Furniture Manufacturing Style and Techniques in different parts of the world


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