West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Sustainability | Impact
Sustainability has gained big recognition in many industries including the jewellery industry. Consumers are becoming more aware of sustainability and its practises which is why when they look for brands and products, they always choose the sustainable alternative. This is why when consumers are buying jewellery, they want brands to have high standards and show what their impact on the environment is. Now, if you sell jewellery you may ask yourself why it is important for you to be more sustainable as a brand. Do not worry, once again, we’ve got you covered! Here are the top reasons why sustainability is important in the jewellery industry:
Sustainability | Environmental
When making a rug, different materials offer different features and textures. Materials often used to weave are Wool, cotton, silk, jute, and even synthetic fibers such as polyester, polypropylene, and acrylic. Some offer resistance against wear in high foot traffic areas, whilst others offer the ability to accommodate incredibly complicated designs.
Diy | Living
Making block printing wallpaper is a sustainable choice when using eco-friendly materials and using a sustainable process. By sourcing all the materials that you are going to use locally, you will be able to reduce the carbon footprint and waste that is made to make your wallpaper.
Sustainability | Impact
A discussion with Juhi Tailor from Stop Hitting Snooze on her new project, the growing importance of upcycling and the environmental and social issues surrounding the fast fashion industry.
Business Management | Resources
Here's why you should consider starting your small business and tips on how to do it!
Business Management | Resources
Here are a few tips on how to prepare your small business for the start of the year


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