Overview of consumer profile in France A crucial step in understanding the handmade market is to study the factors that affect consumer behavior. These factors could be analyzed based on different attributes including demographic, psychographic, behavioral, and geographic. Let’s look at some of the socioeconomic and demographic factors. The population of France is 67.8 million and the largest age group is 50-59(Insee, 2022). In 2020 households' final consumption expenditure in France was 1.4 million(USD) making the country the 7th largest consumer market(Worldbank, 2021).

Have a look around you or at the device you are using to read this blog. How many objects are electronic devices that use semiconductors? We would like to bet that there is at least one device near you that uses semiconductors. In our day to day lives, electronic devices are becoming ubiquitous and a necessity for our lives. Even though you can continue your life without these devices, many individuals find the convenience of having these electronic products to be a given.

One of the most common threads of visual communication, which subconsciously affects our mood, compels us for action, and helps with the mental healing process is - COLOUR. Several ancient cultures have already acknowledged the importance of colour psychology, but it has recently drawn the attention of the general public.

There is increasing production and demand of electronic products around the globe. Due to such high production and usage of these gadgets, and because of this the demand for luxurious accessories has also increased. Since there is a high usage of smartphones, demand for phone cases, selfie accessories, etc has also increased. Also, users are moving towards luxurious products such as watches, headphones, etc. These products increase an opportunity for complementing accessories, too. A photographer carries a tripod, light frames, studio lights, bags etc, along with them which gives a better output. Thus, such products enhance the usage of a product.

The creative industries consist of a vast array of sub-sectors including architecture, fashion and handicrafts to name a few. It is one of the most rapidly growing sectors of the world economy with an annual growth of 9 per cent globally and 12 per cent in the developing world (Callanan, 2020). It comes as no surprise that the COVID-19 pandemic brought many creative manufacturing and handmade businesses to a halt, affecting both consumption and distribution. Additionally, with the industry’s workforce being one of the world’s largest yet poorest, it’s important to know some of the opportunities for financial inclusion within this space (in this case, something called impact investing).

It is clear that existing systems of production and consumption are unsustainable. The accelerating rate of globalization and trade liberalization with the advancement in technology has altered the landscape of public and private sectors globally. Though companies through Corporate Social Responsibility(CSR) are trying to attain sustainability goals in terms of energy or water consumption, it is paramount to shift focus towards the products themselves. Changing these utilization patterns can benefit a lot from Design for Sustainability. It has scope for product efficiency, an increase in market opportunities, and also decreases environmental input.