In 2021, Rae Dunn’s transformation from a small-scale ceramic artist selling at craft fairs to a multi-million-dollar brand showcased the extraordinary potential of handmade businesses. What started as a passion for simple, hand-lettered ceramics evolved into a coveted collection, with fans lining up at stores before sunrise. Beyond the clay and glaze, her success hinged on a unique brand identity, unwavering customer loyalty, and demand-driven pricing.

Market Insights | Resources
Cameroon has a multi-ethnic population and each ethnic has a specific culture and language. Among these ethnicities, we can find different traditional tools and equipment used in different ceremonies.Each traditional tool has a very high value and significance. In most ethnicities, dance and music are the main part of their culture.
Sustainability | Environmental
Trends | Shop By Values
In this entry, I shall be looking at how businesses have utilized music through different mediums in advertising and marketing, and how your business can benefit from using music as well.
Business Management | Resources
What is supply chain management(SCM)? Supply chain management refers to the establishment and administration of integrated logistics chains (material and information flow) over the entire value creation process, starting from the extraction of raw materials through the finishing stages to the end-user.
Business Management | Resources
Sustainability | Impact
What is sustainable jewelry? Sustainable jewelry is jewelry that is made and produced ethically with the use of sustainable materials. Sustainable jewelry is not only better for the environment, but better for the people who make it. Sustainability aims to protect our environment and help us survive longer. Human rights can be protected through sustainability, as it ensures that workers are being paid equally. Like the fashion industry, the jewelry business has started to become more aware of how important it is to make your business more environmentally friendly. It’s not just the industry that cares about this, it’s the customers. In fact, in one survey 66% of all respondents, and 75% of millennial respondents have said that they consider sustainability when purchasing a product. So here are 4 tips on how to make your jewelry business more sustainable.


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