West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Sustainability | People
Sustainable Fashion

Apr 26, 2022

“Regardless of what your background is, we can all agree on some really basic things—no one should die to make a T-shirt, and we shouldn’t be pouring toxins into our planet.” — WHITNEY BAUCK ON GREEN DREAMER PODCAST EPISODE 129
Trends | Shop By Values
Discover the Upcoming Trend Care Culture What is Care Culture? Self Care is not the only care that embraces the rise of flexible lifestyles and a reprioritization of the community over competition. Care culture is the art of designing that is more reassuring and affirming, influenced by outdoor pursuits, nature-focused hobbies, and classic styles with long-lasting appeal. It is all about designing with love and for the world's greater good. It embraces sentimental themes of domestic craft and rural romance, rooted in the appeal of the home, community, and the environment.
Market Insights | Resources
Wood is a plant tissue that makes up the stem of plants defined as having secondary growth, such as trees and shrubs. It can be used in many ways, for example, as a source of energy, tools, and furniture.
Sustainability | Social
The Fast Fashion industry appears to be all glamour and glory when viewed as an outsider. There's always a new trend to hop on every day, which means store shelves are constantly being restocked with new looks. Unfortunately, it's not so shiny behind the scenes. By keeping an eye on what to wear and the environment, we can showcase our style and keep up with the latest trends without hurting nature. Designers and brands have been tempted by responsible fashion. This shift has seen both influential and value brands creating designs that embrace a more sustainable approach to end products through upcycling.
Sustainability | Impact
The Blog discusses various stratetgies related to sustainable stratergies in the world of fashion.
Community | People
We have collected the most useful tips from professionals who own and operate(d) thriving fashion accessory businesses. Check out the 20 top tips in this blog.


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