West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Market Insights | Resources
The growing technology has made lives simpler yet more efficient. Organizations and manufacturers are moving towards a more technological approach to producing their products. This helps in various ways, such as increasing the production quantity and the manufacturing speed. The user interfaces of these technologies are also defined and are easy to use and understand for the user. Technology has brought a big revolution in the way products are being made or manufactured, and it has eliminated many manual functions of a process. Rural artisans perform arts such as Basket making, Handbag weaving, clay handicraft in Bangladesh, Bidriware, carpet weaving, Phulkari, leather handicrafts in India, or Lacquerware, wood and bamboo, metalwork, etc.; in Japan, use handmade techniques to make the handicrafts. Their skills are executed in a delicate way to get a perfect outcome. These handicraft skills have tremendous respect. Many handicrafts are not yet recognized or appreciated. These handmade products describe the culture and the traditions of their place of origin. It has been observed that these handicrafts are vanishing because the artisans and their families aren’t willing to continue the art and shift to other occupations. This major shift is taking place because these arts are not satisfying the financial needs of the artisan families. There aren’t many skilled artisans who can take the traditions forward. These arts need to be saved and taken forward; thus, skilled artisans must perform these arts and continue making handicraft products. The main motive of this research paper is about knowing the traditional techniques of the artisans and studying various product design techniques and creating solutions that can bridge the gap between these two techniques. This paper will include inputs from various interactions with artisans and manufacturers with good questionnaires and responses. This research paper might also have a direct solution of how to adapt modern product design techniques in the process of rural artisans as well.
Sustainability | Impact
It is lucid that existing systems of production and consumption are unsustainable. The accelerating rate of globalization and trade liberalization with technological advancement has altered the landscape of public and private sectors globally. Though companies through Corporate Social Responsibility (CSR) are trying to attain sustainability goals regarding energy or water consumption, it is paramount to shift focus towards the products themselves. Changing these utilization patterns can benefit a lot from Design for Sustainability. It has scope for product efficiency, increased market opportunities, and decreased environmental input. With purposive consumerism on the rise, sustainability is not just a consumer trend but a business imperative. More consumers are shifting their sentiments from mass-produced products to handmade products. According to the study- ​Yi & Anh (2016), characteristics like a status symbol, uniqueness, quality, creativity, customization, environment friendliness, artisan, and local community support affects a customer's intention to purchase a handmade product. Fundamental changes must occur like Design for Sustainability, which encompasses solving consumer needs through sustainability systematically and systemically. The problems of the current scenario will depend on the ability of design professionals and engineers who must have a better understanding of materials to work with, which will create newer market opportunities.
Market Insights | Resources
Furniture Manufacturing Style and Techniques in different parts of the world
Community | People
The word «ceramic» comes from the ancient Greek κέραμος, kéramos, meaning 'clay', 'potter's earth' and is an inorganic material that is very ductile in its natural state, but stiffens after firing. This material can be used to produce many different types of objects, such as tableware, decorative objects, building materials such as bricks, tiles and roof tiles, and wall and floor coverings for homes, and can be glazed and decorated.
Home And Living | Shop By Style
Throughout the pandemic, we have seen a significant impact in the décor industry and how we desire our homes to be. We continue to see the growth of different art and how it is being modernized as a home accessory.


You can subscribe and listen to Rural Handmade on Apple Podcasts, Google Podcasts, SimpleCast, Spotify. If you're interested in sharing your story with us, please reach out to support@ruralhandmade.com

I Understand

By continuing to use this site you consent to the use of cookies.

Know More.
X