5 Key Sustainability Components For Jewelry Brands
May 05, 2022 | Demi-Lee Nicholson
#1 Reduce Packaging
An easy place to start with making your jewelry brand more sustainable is to cut down on your packaging materials. Keep packaging to a minimum and only use recycled materials. Packaging is an important part of any product, it’s what draws customers in. So your packaging should reflect your brand’s morals. By ensuring that the packaging is fitted to the products, you’re also less likely to receive complaints of broken products.
Or, if you are using extra packaging, ensure that it is biodegradable or made solely from renewable sources. The worst type of packaging is single use plastics, so try and avoid it as much as possible. While more environmentally friendly options may be more expensive, they can help your business in the long run.
#2: Recycled Materials
During the mining process, the air, water and soil around the mine become polluted, but thankfully, a lot of metals are recyclable, especially gold. Recycling silver or gold instead of using newly mined metals not only affects the environment a lot less, but the end result looks the same and is the exact same quality. You can also buy Eco-friendly wire and metal sheets.
#3 Renewable Energy
Becoming more Eco-friendly is all about making the right choices. When picking products, shopping for clothes, or picking out jewelry you can directly influence the amount of waste you create.
Another great option for our environment, opt for renewable energy sources whilst working. For example, you could look into installing solar panels, or switching to an energy company that uses windmills as an energy source. Or even switch to biomass, which is produced by living organisms such as plants like corn and soy.
#4 Taking Care Of Employees
To be a successful and ethical jewelry brand you must always take care of your employees, by doing so you will become a good example towards employees, customers and other brands. There are many ways you can support your employees, for example, breaks, snacks, VIP perks for employee of the month, etc. Or even just by showing some appreciation for all of their hard work, you will also earn their respect. This will not only create a healthy work environment for them, but also for you. A key aspect of ethical jewelry is the absence of exploiting workers.
#5 Lab Grown Diamonds
Another great option is sourcing ethical diamonds. Diamond mining is no different to gold mining. Diamond mining is also damaging to our environment for the same reasons. Toxic carbons get released into the air by diesel fuels, hydrocarbons and electricity. So to avoid contributing to this, use lab-grown diamonds or recycled diamonds. Lab-grown diamonds are also free of conflict because they do not come from mines, so they’re also socially ethical. Lab grown diamonds are still real diamonds, and are still luxurious and have the exact same chemical and physical properties. So, if you’re wondering whether they still look the same as natural diamonds, they do. However, they aren’t as expensive as natural diamonds due to the cost of finding and mining natural diamonds.
By reducing your packaging, switching to recycled materials and even opting for renewable energy to run your business, there’ll be less waste, and your customers will be happier. Use these tips to make small changes, and maybe one day you'll find yourself living a zero-waste life. If everyone embraced at least some Eco-friendly practices, we could create a healthier environment. Less waste filling our landfills, cleaner oceans, and fresh air for future generations!
May 04, 2022