Sustainability | Environmental

Sustainable Fashion

May 04, 2022 | Amy Francis

What is sustainable fashion? Sustainable fashion is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. Sustainable fashion is not using more natural resources than the planet can naturally replace, and not producing anything that the planet can’t naturally reabsorb. Sustainability is measured by assessing performance of Social, Environmental, and Economic principles.

fast fashion vs sustainable fashion 

Firstly what is fast fashion? 

fast-fashion us clothing that is mass produced to keep up with every changing trends. The goal for fast fashion is to do what is says on the label and produce fast, The clothing is cheap as it is made quickly in large quantities, 

The main difference between fast fashion and sustainable fashion is the amount of waste that they both produce, sustainable however does decrease the amount of waste by making clothes that is significantly better quality, now this is a plus however this does naturally make sustainable clothing much more expensive as they products used are organic, good for the planet all grown from fresh. 

Fast fashion is a lot cheaper as the products used for the clothes are not natural and are not good for the environment. fast fashion is responsible for 2-8% of the worlds carbon emissions. Ethically fashion fashion can also be an issue to as they pay their employees less than the liveable wage.

How can you build your sustainable fashion brand?

Analyse your target market and build around them! create mood boards, be concise, be consistent. once all the planning is done get to promoting! 

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