West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Market Insights | Resources
Creative Manufacturing - Integrating value through Every Step Today, around 300 million people depend on the informal and low-paying CMH industry for their livelihood. These workers are mostly women, youth, and migrants from rural regions. Many of them already supply some of the biggest stores in the world. The advent of ethically-minded, responsibly-sourced companies and the rapidly shifting tastes of today's consumers are all factors fuelling the sector's expansion. Knitwear, carpets, needlework, textiles, jewelry, and other details already come from the CMH sector for many stores, both high-end and mass market, but this still constitutes a tiny proportion of overall product variety, with the vast majority still coming from assembly-line manufacturers. Inconvenient access to artisan producers is a barrier to trade. Consequently, the CMH industry is at a turning point. It can keep expanding at the same rate, avoid becoming digital and deny its employees the benefits that come with a thriving corporation. Or it may be at the vanguard of a big transition towards boutique manufacturing and ethically sourced items manufactured by brilliant producers and artists, living in varied communities with long-standing design traditions, provided it adopts the correct digital tools, supported by funding and investment. CMH can now compete successfully in international markets because of innovations in technology and entrepreneurial spirit.
Market Insights | Resources
There are several challenges that lower sales potential for furniture stores in 2022. Most due to the pandemic and shift from physical stores to online platforms.we will discuss the newest solutions to these problems starting from,
Sustainability | Environmental
Business Management | Resources
You would be surprised to know that 55% of B2B buyers search for information on social media. While most people still find it tricky to market their B2-B businesses on Social Media and have various apprehensions regarding the conversion rate; let us first understand why the platforms are different for B2-B and B2C. The target audience for both businesses is extremely different. Though this doesn't mean that both of them do not coexist on the same platforms. They just happen to be different and hence it requires separate techniques to reach out to them.
Community | People
Time Management Using time effectively is the method involved with sorting out and arranging how to split your time between various exercises. Take care of business, and you'll wind up approaching every problem brain-first, to accomplish more quicker than expected - in any event, when time is tight and pressures are high. On a further developed level, using time effectively permits a business to survey which errands are the most asset serious, to prepare for booked undertakings, and even assistance in arranging when to increase or downsize limit as per occasional business prerequisites. Further developing your time usage at work permits you to upgrade your presentation and accomplish your ideal objectives with not so much exertion but rather more viable techniques. In any case, neglecting to oversee time or unfortunate time usage abilities at work can result in: • Missed cutoff times and arrangements • Delaying and absence of concentration • Absence of impressive skill • Undesirable pressure • Unfortunate expert standing • Stressed working environment connections • Monetary punishments • Work and life awkwardness


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