West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Business Management | Resources
Are you an online business struggling with building visibility on Google? Or are you an eCommerce business not able to make your mark in the presence of big brands like Amazon and Walmart? Or are you an emerging business wanting to make an online presence but are not aware of the nuances of Link Building or Google My Business or any other features for selling things online and want to learn the same?
Market Insights | Resources
Consumer Culture and Its factors. A person's culture, background and upbringing have a major impact on the food, clothing and personal items that consumer chooses to buy. For example, some cultures feature dietary restrictions based on religion or tradition, and people from these cultures won't buy certain foods. Cultural factors comprise a set of values and ideologies of a particular community or group of individuals. It is the culture of an individual which decides the way he/she behaves. In simpler words, culture is nothing but the values of an individual.
Business Management | Resources
What is E-commerce packaging? E-commerce packaging, in general, refers to the packing used to distribute goods to customers who made online purchases. In a practical sense, it refers to packaging that has passed rigorous simulation tests to see whether it can resist the normal motions and shipping procedures. It is how you safeguard your goods, build your brand, and manage transportation expenses. The impulse to convert to alternative and sustainable packaging materials arises from the fact that the environmental impact of present packaging materials is extremely hazardous.
Business Management | Resources
Are you looking for ways to write an excellent grant application that can impress the assessors? The blog will guide you through the ways of writing such an appealing application and will take you through the dos and don'ts in such a proposal. Grant application is a proposal of procuring funds for a project with a defined deliverable or outcome.
Business Management | Resources
Are you a handmade business struggling to create online visibility in the presence of big eCommerce brands? Do you want to learn how video capturing and editing work? Do you want to know more about how YouTube marketing works but get the same information on optimising SEO everywhere? If yes, then this blog is for you. It delves into why some YouTube channels get millions of views on their videos even when the content is not providing any knowledge or value addition to viewers. Later, we discuss some ways to increase the visibility of your handmade business’s page on YouTube using simple video-making techniques and hacks for increasing views as well as likes and subscriptions. Also, we’ll talk about tools and techniques for video capturing and editing.
Trends | Shop By Values
Are you an entrepreneur looking for the latest trends in homeware to stock up and get an edge over your competitors? Or are you an interior designer searching for brand new homeware designs in the market? Or are you an aspirational homemaker looking to equip your house with the trendiest furniture before that party you host? Or the popular hotel in town with an undying appetite for trendy crockery? Well, fret not. We’ve got you covered!


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