Consider working with a third-party logistics (3PL) company if you own an e-commerce business and find yourself overwhelmed by logistical requirements or order fulfillment responsibilities. It can be challenging to choose the ideal 3PL for your business, but doing so is essential to ensuring that your supply chain functions effectively. When searching for a 3PL, you should ensure that they can meet all of your requirements, from packing and labeling to warehousing and delivery. The best 3PLs will also give you with cutting-edge technology so you can keep up with logistical trends as well as first-rate customer care.

Design thinking is a creative process of thinking through which an innovator identifies the problems that their user group faces, explores alternative options by challenging norms and comes up with feasible solutions that align with the original problem statement through a trial and error method. In workplaces, this process should be a dynamic one that is constantly adapting to the needs of its employees with the application of the principles of design to make the workplace a more inclusive and accessible space. The design of a workplace should reflect the organisation’s core principles while incorporating modern technology. The aesthetics of a workplace are an essential element in improving the overall productivity of employees, improving their mental health and just creating a more welcoming space overall for those who spend a minimum of 8 hours in that place. Design thinking is no longer just about scattering a few potted plants here and there and adding a few paintings to brighten up the place. It is a much more complex and intuitive process that takes into account a plethora of ever-changing factors that affect all employees’ physical and psychological comfort while fulfilling their aesthetic needs.

It has become extremely important for small businesses, especially those in the creative manufacturing sector, to build up their presence on the internet. As the world has moved towards globalization, an online presence is extremely crucial for the growth of one’s business.

Corporate Social Responsibility has become an invaluable aspect of organisations in the 21st century. It comes with a plethora of benefits like retaining employees as it promotes a productive and positive work environment and attracting investors as it reflects a sign of ethical corporate culture reducing the investment risk of those involved. With the rise of social consciousness among customers who have become more aware of not only their rights but are also mindful of society and the environment at large, it has become a prerequisite for successful companies. Accenture Strategy’s latest global survey shows that “57% of consumers say their purchasing consideration is driven by a company’s ethical values”.

Consider two online wholesalers. One makes handmade personalised decorative home products using a combination of calligraphy, watercolour, and woodcuts. The costs are very reasonable, and their clients like the work they do. However, this shop relies only on word-of-mouth advertising and has no marketing strategy. The second vendor purchases ready-made products in quantity and resells them on eBay with a 50% markup. No personalisation is offered, and the cost is very exorbitant in comparison to other products of a similar nature. However, the second vendor has gone all-in on their marketing initiatives, employing email lists, social media posts, and digital marketing tools to connect with potential buyers. Which one do you think generates more revenue? A lot of small businesses depend on their ability to draw attention to survive or fail. A company with a great product but no marketing strategy or tools may fail, whereas a competitor with a mediocre product may succeed due to outstanding marketing efforts. Here are some of the tools which small businesses can use in order to expand globally: PINTEREST: Are you aiming to reach a new audience or your existing audience in novel ways. Look no farther than Pinterest! Marketing on Pinterest is highly successful.Pinterest is not just about weddings, workouts, and haircuts but much more. Marketers share stuff that is too alluring for customers to resist in order to attract Pinterest users. Having a reach of over 433 million users, why wouldn't marketers want to use Pinterest? Whether it's B2C marketing or B2B marketing, Pinterest is an effective way for any business to engage with their audience worldwide.

Good marketing is when you are able to sell coffee to tea lovers as Nestle did in Japan. A good marketing campaign does not end once people are aware of your product, it ends when you are able to leave a significant impact so that your brand gets imprinted in their minds and the constant thought of it makes them come back to you. It should be like the one jumpscare from that one horror movie that you can’t get out of your mind. That is when you can claim that you had a successful campaign and it wasn’t merely a fluke. Marketing is essential, we all know that. If successful, it will create benefits for now and the future allowing the business to sell itself. We as humans are conditioned to think that whenever money goes out of our pocket we have incurred an expense. In the case of marketing, this is not necessarily true, as the cost you incur for placing your product in an audience is more of an asset. A well-thought, structured and creative marketing strategy will help create a loyal customer base for your brand which is enough to sustain a business in the long run. Among other things, the biggest advantage of having a loyal customer base is that they will do your marketing for you! They will advocate and promote your product in a way no other marketing tool can. For any business owner, it is of utmost importance to know where they are and where they wish to go. Every organization must keep in sight and mind, its long-term and short-term goals, and every effort taken from there on must be to achieve those. If you are looking to grow your Shopify business manifold, align your goals with DEVIL’s plan. This will not only help you gain traction by creating a minimum viable campaign but will also act like a checklist that can be referred to while planning on how to strategically increase ad-spend. Just as we are taught to overcome our fears by facing our devils, to aid your Shopify store boost sales one must face the DEVIL before deciding on what works and what does not for your business. Here is what the DEVIL’s plan actually means along with a list of questions you should answer before diving straight into heavy ad-spend.