West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Community | People
The global art market showcased remarkable resilience and recovery in 2022, generating nearly 68 billion U.S. dollars. This figure not only surpassed pre-pandemic levels but also marked the second-highest value in the last 15 years. The market, comprising both primary sales and re-sales in the primary and secondary markets, experienced an annual increase in volume, although it remained slightly below pre-pandemic levels. Online sales, constituting approximately 16 percent of the total market value, continued to play a pivotal role.
Community | People
In recent years, art has emerged as a compelling alternative investment opportunity, captivating the attention of investors and collectors alike. With its potential to generate substantial returns and diversify portfolios, art has transcended its traditional role as a cultural and aesthetic asset and has become a viable financial instrument.
Business Management | Resources
Imagine the fashion industry as a dynamic dance where creativity meets practicality, and that's where merchandising takes center stage. Merchandising is like the conductor of an orchestra, turning design ideas into actual, desirable products that people want to buy. It's not just about putting clothes on shelves – merchandising is a smart, strategic process. It makes sure that the fantastic designs from the drawing board become real-world products that not only capture the brand's essence but also match what consumers are looking for.
Community | People
Welcome to "The Ultimate Guide to Quality Control in Home Furnishing Manufacturing." This guide aims to demystify the complex world of quality control (QC) in home furnishings, making it accessible and understandable. Here, you'll find a blend of fundamental principles, real-world brand examples, and a look into the future with emerging technologies in the industry.
Community | People
The increasing complexity of cross-border supply chain management has become a pivotal issue in the global economy, particularly impacting the handmade product manufacturing sector. Globalisation and the rise of international trade have significantly altered the landscape of supply chain management, presenting unique challenges and opportunities. The handmade product manufacturing sector, in particular, faces complexities related to sourcing raw materials from different countries, navigating cross-border regulations, and ensuring the seamless movement of finished products across various nations.
Community | People
Indian hand-woven fabrics have a long-standing history and involve a significant number of artisans, particularly women and those from disadvantaged groups. The industry benefits from cheap labour, local resources, low investment, and a unique craftsmanship which makes it very sustainable and is increasingly valued by international consumers. However, despite these strengths, the industry contributes only a small portion to Indian exports. Therefore, there is a need to promote and harness the potential of this industry.


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