In the competitive landscape of Small and Medium Enterprises (SMEs), identifying and harnessing genius talent can be the key to unlocking innovation and sustainable growth. This blog explores effective strategies and techniques to discover and nurture genius talent within your organization, ensuring your SME thrives in an ever-evolving business environment. Whether you're a startup or an established SME, these insights will help you build a team of exceptional individuals who can drive your business to new heights.

A consumer's perception of a product's quality is formed when they decide whether to buy it. However, given the difficulty in gathering and processing all the necessary information, he/she is likely to be unsure about the perceived quality. In the pricing literature, it is clearly outlined. A consumer's perception of a product's quality is formed when they decide whether to buy it. However, given the difficulties in gathering and processing all the necessary information, she is likely to be unsure about the perception of quality. However, there is still a great deal of confusion regarding the connection between the retail price discount and the quality perception uncertainty (represented by the variance of quality perception).

Retailers, especially in an e-commerce context, can act as a gateway to social channels in a number of different ways. This integration of retail and social platforms creates a symbiotic relationship where retailers use social channels to improve their marketing, customer engagement, and overall brand presence.

The period from when a product is initially discovered to its formal recall announcement is known as the "discovery-to-recall" period. Due to the fact that businesses must continually balance several conflicting objectives during the recall process, choosing when to recall is not an easy issue. General Motors was hit with a $35 million fine in 2014 for its tardiness in fixing the ignition switch issue that affected millions of cars.

Artificial Intelligence (AI) has revolutionized various industries and marketing is no exception. The rapid advancements in AI technologies have led to the development of collaborative AI frameworks that leverage the power of collective intelligence to enhance marketing strategies. These frameworks enable businesses to harness the potential of AI while fostering collaboration between humans and machines. In this blog, we will explore the concept of collaborative AI in marketing, its benefits, and the key components of an effective framework.