West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Community | People
As climate change continues to be a pressing issue and the call for sustainable fashion grows louder, it's clear that clothing is more than just a fashion statement. It serves a crucial role in providing comfort and protection, able to adapt to varying climates and seasons. That's why understanding the intricate qualities of different fabrics in diverse environments is essential. In this blog, we embark on a journey of discovery, exploring the unique performance and characteristics of fabrics across a wide range of climatic conditions.
Community | People
Design Vs Curate

Feb 16, 2024

Today, a lot of creative professions have a tight relationship between the principles of curation and design. When creating works and collections, practitioners in the fields of art, fashion, digital experiences, and content production strive to strike a balance between intentional design decisions and careful curation. However, what distinguishes curating something from designing it exactly? Is it more of a spectrum or a thin line? Analyzing the link between these vital creative jobs has become more relevant as the position of "curators" grows in our culture.
Sustainability | Environmental
In the rapidly evolving landscape of the home furnishings industry, packaging plays a crucial role not only in the protection and transportation of goods but also in shaping consumer perceptions and brand identity. As environmental concerns and sustainability goals take centre stage globally, there's a noticeable shift within the industry towards more sustainable and efficient packaging solutions.
Community | People
The process of home furnishing manufacturing involves several key steps, from design to delivery. This detailed guide will provide a comprehensive overview of the standardised process, incorporating the latest 2024 insights and popular brand examples.
Sustainability | Social
In the dynamic landscape of the hospitality industry, sustainable practices have become increasingly important for hotels looking to not only attract guests but also make a positive impact on the environment. One powerful tool that hotels can leverage to achieve sustainability goals while boosting their visibility is social media marketing. In 2024, social media has become a cornerstone for hotel marketing strategies, and effective management of these platforms can lead to lasting, sustainable results.


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