West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Community | People
In the bustling streets of Mumbai, there is a story often whispered in the corridors of business conferences - the tale of Aarav Fashion Accessories, a beacon of success in India's B2B sector. A small family-run business that started in a modest workshop, Aarav transformed into a powerhouse, supplying intricate fashion accessories to some of the world's most prestigious brands. Their journey, marked by unwavering commitment and innovative strategies, is a testament to the potential lying within India's manufacturing sector.
Business Management | Resources
The textile industry, a vibrant blend of tradition and innovation, stands at the crossroads of artistry and scientific rigour. In this domain, textile quality testing emerges as a pivotal aspect, one that upholds the integrity and sustainability of fabrics in a global context. This testing is not merely a procedural step; it represents a crucial juncture where the aesthetic essence of textiles meets the stringent demands of quality and durability
Community | People
Welcome to the blog series called The Journey of Design. Here in this series, we will understand what design thinking is. And how is it critical for a business to adopt and encourage their designers and possibly other problem solvers? We will also explore the various stages of design thinking and see it through the journey of various products. Multiple techniques under each stage will also be discussed from which the business can choose the most appropriate and convenient ones. Let’s dive into Part one of the blog series.
Community | People
Welcome to the second part of the blog series. This is the define stage. Define is the stage where all the information from the empathy stage is put into a proper template and is categorised into usable action points. Define is where the designer has to define various important aspects of the design thinking stage. One is the problem statement. Another is, the target audience, design brief, costing etc.
Community | People
Welcome to a designer's favourite stage, the Ideation stage. This is the stage where one pours their thoughts, be it creative, be it old, be it novel, be it inspired, be it ridiculous or functional all the possibilities under the sun are the limit of this stage. This stage is where one can work both individually and with a team. It causes most of the differences in opinions in a team but only brings them closer in the process. A stage where the childlike nature of the brain is not shut down by the norms but is encouraged by the system.
Community | People
What is a prototype?


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