West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Sustainability | People
In the intricate world of handloom textiles, 2024 beckons as a pivotal year where sustainability takes center stage, steering the industry towards a conscious and eco-friendly future. This blog delves into the key trends shaping sustainability in the handloom sector, offering insights into product development directions, and outlining strategic approaches to forge a sustainable path forward.Skilled artisans have been practicing hand spinning, weaving, and printing techniques for thousands of years and have been passed down through generations, preserving ancient craftsmanship and traditional knowledge. The industry's products, such as sarees, shawls, fabrics, and garments, are not merely textiles but living expressions of India's artistic and cultural legacy. The sector is also the second-largest employment provider, employing 3 million people directly and indirectly.
Business Management | Resources
Let's say you were to imagine your business from a creative perspective and envision it as a human body. Where would you place the designers associated with your company? Where would you place the grassroots-level artisans and what about the manufacturing unit? Here, in this blog, we will explore various nuances about all three units and by the end of this blog, you will be able to place all three of these rightly into their places in the body of your company.
Sustainability | Social
In the complex network of B2B supply chain management, quality control plays a pivotal role, ensuring excellence across various dimensions. Acting as the safety guard of product integrity, it meticulously upholds stringent standards, safeguarding the quality of products as they traverse the supply chain. Beyond regulatory compliance, quality control becomes the linchpin for preserving and enhancing brand reputation, an indispensable asset in the collaborative landscape of B2B relationships.
Diy | Living
Dyeing is a very ancient art; from the earliest times of the ancient civilisations till within about forty years ago there had been no essential change in it, and not much change of any kind. Up to the time of the discovery of the process of Prussian-blue dyeing in about 1810 (it was known as a pigment thirty or forty years earlier), the only changes in the art were the result of the introduction of the American insect dye (cochineal), which gradually superseded the European one (kermes), and the American wood-dyes now known as logwood and Brazil-wood: the latter differs little from the Asiatic and African Red Saunders, and other red dye-woods; the former has cheapened and worsened black-dyeing, in so far as it has taken the place of the indigo-vat as a basis. The American quercitron bark gives us also a useful additional yellow dye.
Community | People
Textile are in the fabric of everyone’s daily lives. They are used as apparel, household textiles and in furniture, and also in products such as medical and protective equipment, buildings and vehicles. Textiles enable products’ functionalities and performance but are also chosen for aesthetics and comfort purposes. The textile market industry is concerned with the design, production, and distribution of yarn, cloth, clothing, and garments. The raw material may be natural or synthetic, which may be using products of the chemical industry. The textile and garment industries contribute significantly to the national economy of many countries. Growing awareness of the latest fashion trends among the young generation helps to propel the textile garment market. Increasing spending on apparel and accessories from online platforms and rising willingness to pay a premium for high-quality apparel, and increasing awareness towards sustainable and eco-friendly clothing help to boost the growth of the textile garment market.
Business Management | Resources
Digital Transformation is a term that is being tossed around quite frequently in the digital world. But very few people actually understand it perfectly. Everyone has their own set of beliefs and understanding which makes it less efficient in implementation.


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