According to research, potential buyers should read reviews and consumer ratings to get a better knowledge of the products being reviewed and the opinions of the reviewers (Mudambi and Schuff 2010; Cheema and Kaikati 2010; Packard and Berger 2017). According to Chen and Lurie (2013) and Packard and Berger (2017), these reviews frequently influence review persuasiveness, which in turn influences downstream factors like sales. Perhaps businesses encourage customers to write evaluations with particular material as a result of this phenomenon. In fact, Facebook has switched from soliciting user suggestions to gathering review ratings (BrightLocal 2018).

Let's concentrate on social commerce adoption in developing economies, specifically delving into Vietnamese consumers' preferences. It emphasizes the need to enhance user-friendliness and utility of social commerce websites, with a particular emphasis on mobile devices, widely favored by Vietnamese buyers for their online shopping endeavors. By aiming to contribute to the existing literature, this study seeks to unravel the factors that sway Vietnamese consumers towards engaging in social commerce. The proposed research model, encompassing normative beliefs, technology competency, security perceptions, privacy considerations, trust levels, and social presence perceptions, forms the framework for this investigation. We will also shed light on the surging popularity of consumer-to-consumer (C2C) online auctions and the pressing issue of nonpaying bid behavior. The authors stress the crucial need to comprehend the drivers behind this behavior in order to devise effective strategies for its prevention. The research model introduced in this paper incorporates platform quality, impulse buying tendencies, perceived risk, interaction quality, and the pivotal factor of nonpaying bid attitude. Notably, the discussion extends to consider the moderating impact of experience on these relationships, offering a nuanced understanding of the dynamics at play.

Online reviews have become an essential part of the retail industry. Customers rely on online reviews to make informed decisions about where to shop and what to buy. Retailers, on the other hand, use online reviews to attract new customers and retain existing ones. This study aims to explore how online reviews impact frontline retail encounters and how retailers can use this information to enhance customer service. Frontline employees (FLEs) play a critical role in the retail industry, as they are the first point of contact for customers. FLEs are responsible for providing quality customer service, handling customer requests, and resolving complaints. However, dealing with customer requests can be challenging, as they can vary in complexity, urgency, and demandingness. This literature review aims to explore the impact of customer requests on FLE job outcomes, including job engagement, stress, performance, and turnover.

This Blog discusses the results of a study on the influences of corporate social responsibility activities (CSRAs) on buyer motivations and sales revenue. The study focuses on two types of CSRAs: functional (related to ecological benefits) and symbolic (related to ethical and social benefits). The document highlights the two stages of the study: testing hypotheses regarding the functional and symbolic benefits groups, and conducting an exploratory analysis of the individual influences of the seven CSR types. The document also mentions the use of fixed effects models and instrumental variable regression in the analysis. The introduction provides an overview of the document and sets the context for the subsequent discussion. It highlights the significance of the topic and outlines the purpose and objectives of the research.

Wholesale businesses are constantly evolving, which is why it's essential for wholesale companies to stay on top of the latest trends in the industry. Staying updated on the most recent trends can give you an edge over your competition and help your business grow. With that being said, it's not always easy to know how to stay abreast of the latest industry developments. In this blog, we will discuss how wholesale companies can stay up-to-date on wholesale trends.

The global e-commerce industry has experienced exponential growth in recent years, and with the rise of online shopping, language services have become essential for businesses to expand their reach and engage with a diverse customer base. Effective multilingual communication becomes a top priority as businesses attempt to expand internationally and serve global markets. Digital and artificial intelligence (AI) technologies have become game-changers, reshaping the market for language services for e-commerce companies. The transformation of language services in the e-commerce industry is a topic we will examine in this article in light of AI and digital innovations. Enter the ground-breaking technologies of Artificial Intelligence (AI) and digital innovations, which have completely changed the landscape of language services for e-commerce businesses. A new era of efficiency, accuracy, and personalization has arrived thanks to the convergence of AI and digital solutions, revolutionizing how businesses interact with, engage, and support customers around the world. In this in-depth article, we examine the significant effects of AI and digital innovations on language services within the e-commerce industry. We look at how these technological developments have overcome the drawbacks of conventional translation techniques, enabling businesses to transcend linguistic boundaries and customize their offerings to the unique requirements and preferences of various audiences.