West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Business Management | Resources
Hey there, B2B readers! We have decided to dig a little deeper into B2B merchandising today. In this blog, we'll be exploring the unique challenges and amazing opportunities that come with it. From showcasing value propositions to targeting specific buyer personas and leveraging data-driven insights, we'll cover it all. So, let's buckle up and get ready to discover how B2B merchandising can go beyond product display and create meaningful relationships with customers to build brand loyalty.
Business Management | Resources
A Guide To Export And Import Procedures Between India And USA. This e-book is designed as an in-depth guide for businesses and individuals navigating the complexities of export and import between India and the USA. It starts by introducing the fundamental concepts of international trade, emphasizing the significance of proper documentation in facilitating smooth trade operations. The chapters explore the intricate details of export and import documentation requirements, covering essential paperwork and certificates necessary for compliance with regulatory standards. Additionally, the book provides insights into certifications, focusing on their role in ensuring quality and meeting specific industry standards.
Business Management | Resources
A Future that changes talent into opportunities. A world where people learn the value of empathising with others. In today's fast-paced world, where mass production dominates many industries, there is still a growing appreciation for the artistry and uniqueness of handmade craftsmanship. Balancing craftsmanship in creative manufacturing means finding ways to maintain the quality and attention to detail that comes with artisanal excellence, while also meeting the demands of a larger market.
Sustainability | Environmental
The eco-conscious word defines itself as Eco resembles towards environment & consciousness resembles your awareness that you are not harming nature and that you can protect the environment.
Business Management | Resources
In the world of handmade creative manufacturing, sustainability is becoming more and more important. As people become aware of the environmental impact of their choices, brands are being challenged to find new ways to reduce waste and create a circular economy. In this article, we'll explore design strategies that can help businesses in this industry adopt sustainable practices.
Business Management | Resources
In the realm of handmade merchandising, the challenge is to maintain a delicate balance between the unique, often unpredictable nature of handmade products and the need for efficient, scalable inventory management solutions. This balance is crucial for ensuring product availability, minimising waste, and maximising profit in a global market.


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