West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

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In the intricate world of Designing where never-ending creativity and detailing is the key to long run success, we today dive into the process or the way design comes into reality. It represents a journey through understanding, ideation and constant refining. We will uncover its nuances, unravelling its mysteries and celebrate the process that fuels passion and creativity.
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Read the full blog to understand and build a successful home furnishing brand.
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The European Bohemian style has a rich history deeply intertwined with cultural and artistic movements. It emerged as a counter-cultural response, rejecting the conventional norms of 19th-century European society. The term "Bohemian" originally referred to the Romani people, who were believed to have come from Bohemia, a historical region in the Czech Republic. Over time, it evolved to describe individuals leading unconventional, free-spirited lifestyles, particularly artists, writers, and intellectuals.
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Molela Terracotta Craft, nestled in the historic village of Molela in the Rajsmand district of Rajasthan, India, is a testament to the region's rich cultural heritage and artistic legacy. With roots tracing back over 800 years, this craft has been intricately woven into the tapestry of Molela's life


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