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Welcome to a designer's favourite stage, the Ideation stage. This is the stage where one pours their thoughts, be it creative, be it old, be it novel, be it inspired, be it ridiculous or functional all the possibilities under the sun are the limit of this stage. This stage is where one can work both individually and with a team. It causes most of the differences in opinions in a team but only brings them closer in the process. A stage where the childlike nature of the brain is not shut down by the norms but is encouraged by the system.