West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Community | People
In recent years, the fashion industry has undergone a significant shift towards sustainability and ethical practices. Consumers are becoming more conscious of the environmental and social impact of their fashion choices, and as a result, the industry is evolving to meet these changing demands. Sustainable fashion is no longer just a trend but a necessity for the industry's future. In this blog, we will explore the concept of sustainable fashion, its importance, key trends, and how businesses can strive to achieve it.
Community | People
Ecolabels are marks placed on product packaging or in e-catalogs that can help consumers and institutional purchasers quickly and easily identify those products that meet specific environmental performance criteria and are therefore deemed “environmentally preferable”. Ecolabels can be owned or managed by government agencies, nonprofit environmental advocacy organizations, or private sector entities.
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In today's complex landscape of sustainability initiatives, ecolabels play a crucial role in guiding consumers towards greener choices. To maintain credibility and prevent misleading marketing tactics, ecolabel programs rely heavily upon the oversight of reputable third-party independent bodies. Let's explore how these entities safeguard the integrity of ecolabel programs worldwide.
Community | People
In recent years, the global community has increasingly demanded greater transparency and accountability across various industries, particularly those involving home décor and fashion. This call for change has led to a critical examination of existing certification processes aimed at establishing a universally recognized standard that ensures ethical production methods, sustainable materials, and improved working conditions throughout supply chains.
Community | People
In today's digital world, the online shopping scene is constantly changing, driven by new technology and the way consumers behave. For businesses that want to succeed online, drawing more visitors to their website and increasing sales are top priorities. To reach these goals, they need to use a variety of methods. This includes not just regular digital marketing tactics but also new technologies and creative ideas to get more people involved and buying.
Sustainability | People
Conventional interior design practices pose a threat to our environment. It often leads to deforestation and the depletion of natural resources. Traditional materials harm indoor air quality and, possibly, your health. At the same time, conventional lighting and appliances consume too much energy. On top of that, it can harm local biodiversity.


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