Market Insights | Resources
With the competition increasing almost every day, it has now become necessary for the online shipping platforms to cater to customer needs in order to maximise their satisfaction. The demand and expectations of each customer varies according to their own preferences, mindset, environment and uplifting. While some consumers might prefer faster delivery, this may be hazardous to the environment. Only a few studies have compared the environmental impact of various delivery alternatives provided by e-commerce companies. To bridge this gap, this research paper aims to compare the carbon footprints of the various shipping choices available from India to Europe as the shipment destination. From the point of view of the customer, when offered a variety of shipping options to choose from, there is always a trade-off between cost and the speed of delivery. Additional information on the carbon impact of different options could influence consumers’ decision-making. With increasing awareness, people are now paying attention to the environmental impacts that each shipping method has. This has now become a major deciding factor for people to choose a shipping method. Given this, the study advocates for carbon labeling to be introduced for e-commerce shipping options.