The Rule of Three is a design principle that enhances the decor and will likely never go out of style. This rule proves helpful when trying to style contemporary wall art. This design approach leads to a healthy equilibrium that is visually pleasing and creates a cohesive and vibrant ambiance. In this guide, we look at how to use the Rule of Three in wall art styling and ensure any area turns into a beautiful masterpiece.

Trends | Shop By Values
Good marketing is when you are able to sell coffee to tea lovers as Nestle did in Japan. A good marketing campaign does not end once people are aware of your product, it ends when you are able to leave a significant impact so that your brand gets imprinted in their minds and the constant thought of it makes them come back to you. It should be like the one jumpscare from that one horror movie that you can’t get out of your mind. That is when you can claim that you had a successful campaign and it wasn’t merely a fluke. Marketing is essential, we all know that. If successful, it will create benefits for now and the future allowing the business to sell itself. We as humans are conditioned to think that whenever money goes out of our pocket we have incurred an expense. In the case of marketing, this is not necessarily true, as the cost you incur for placing your product in an audience is more of an asset. A well-thought, structured and creative marketing strategy will help create a loyal customer base for your brand which is enough to sustain a business in the long run. Among other things, the biggest advantage of having a loyal customer base is that they will do your marketing for you! They will advocate and promote your product in a way no other marketing tool can. For any business owner, it is of utmost importance to know where they are and where they wish to go. Every organization must keep in sight and mind, its long-term and short-term goals, and every effort taken from there on must be to achieve those. If you are looking to grow your Shopify business manifold, align your goals with DEVIL’s plan. This will not only help you gain traction by creating a minimum viable campaign but will also act like a checklist that can be referred to while planning on how to strategically increase ad-spend. Just as we are taught to overcome our fears by facing our devils, to aid your Shopify store boost sales one must face the DEVIL before deciding on what works and what does not for your business. Here is what the DEVIL’s plan actually means along with a list of questions you should answer before diving straight into heavy ad-spend.
Market Insights | Resources
Creative Manufacturing - Integrating value through Every Step Today, around 300 million people depend on the informal and low-paying CMH industry for their livelihood. These workers are mostly women, youth, and migrants from rural regions. Many of them already supply some of the biggest stores in the world. The advent of ethically-minded, responsibly-sourced companies and the rapidly shifting tastes of today's consumers are all factors fuelling the sector's expansion. Knitwear, carpets, needlework, textiles, jewelry, and other details already come from the CMH sector for many stores, both high-end and mass market, but this still constitutes a tiny proportion of overall product variety, with the vast majority still coming from assembly-line manufacturers. Inconvenient access to artisan producers is a barrier to trade. Consequently, the CMH industry is at a turning point. It can keep expanding at the same rate, avoid becoming digital and deny its employees the benefits that come with a thriving corporation. Or it may be at the vanguard of a big transition towards boutique manufacturing and ethically sourced items manufactured by brilliant producers and artists, living in varied communities with long-standing design traditions, provided it adopts the correct digital tools, supported by funding and investment. CMH can now compete successfully in international markets because of innovations in technology and entrepreneurial spirit.
Market Insights | Resources
There are several challenges that lower sales potential for furniture stores in 2022. Most due to the pandemic and shift from physical stores to online platforms.we will discuss the newest solutions to these problems starting from,
Sustainability | Environmental
Business Management | Resources
You would be surprised to know that 55% of B2B buyers search for information on social media. While most people still find it tricky to market their B2-B businesses on Social Media and have various apprehensions regarding the conversion rate; let us first understand why the platforms are different for B2-B and B2C. The target audience for both businesses is extremely different. Though this doesn't mean that both of them do not coexist on the same platforms. They just happen to be different and hence it requires separate techniques to reach out to them.


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