In 2021, Rae Dunn’s transformation from a small-scale ceramic artist selling at craft fairs to a multi-million-dollar brand showcased the extraordinary potential of handmade businesses. What started as a passion for simple, hand-lettered ceramics evolved into a coveted collection, with fans lining up at stores before sunrise. Beyond the clay and glaze, her success hinged on a unique brand identity, unwavering customer loyalty, and demand-driven pricing.

Diy | Living
Rug production is the process of making a rug from different textile materials. Historically, various methods of making rugs have been used, including braiding, crocheting, and weaving. These processes can be done by hand, using smaller tools such as a ratchet hook or a weaving machine. Iran, Pakistan, Afghanistan, Turkmenistan, India, China, and the Caucasus are important countries for producing handmade carpets. For example, Turkey, Morocco, and Egypt are some of the main countries with their characteristics.
Business Management | Resources
Are you an online business struggling with building visibility on Google? Or are you an eCommerce business not able to make your mark in the presence of big brands like Amazon and Walmart? Or are you an emerging business wanting to make an online presence but are not aware of the nuances of Link Building or Google My Business or any other features for selling things online and want to learn the same?
Market Insights | Resources
Consumer Culture and Its factors. A person's culture, background and upbringing have a major impact on the food, clothing and personal items that consumer chooses to buy. For example, some cultures feature dietary restrictions based on religion or tradition, and people from these cultures won't buy certain foods. Cultural factors comprise a set of values and ideologies of a particular community or group of individuals. It is the culture of an individual which decides the way he/she behaves. In simpler words, culture is nothing but the values of an individual.
Business Management | Resources
What is E-commerce packaging? E-commerce packaging, in general, refers to the packing used to distribute goods to customers who made online purchases. In a practical sense, it refers to packaging that has passed rigorous simulation tests to see whether it can resist the normal motions and shipping procedures. It is how you safeguard your goods, build your brand, and manage transportation expenses. The impulse to convert to alternative and sustainable packaging materials arises from the fact that the environmental impact of present packaging materials is extremely hazardous.
Business Management | Resources
Are you looking for ways to write an excellent grant application that can impress the assessors? The blog will guide you through the ways of writing such an appealing application and will take you through the dos and don'ts in such a proposal. Grant application is a proposal of procuring funds for a project with a defined deliverable or outcome.
Business Management | Resources
Are you a handmade business struggling to create online visibility in the presence of big eCommerce brands? Do you want to learn how video capturing and editing work? Do you want to know more about how YouTube marketing works but get the same information on optimising SEO everywhere? If yes, then this blog is for you. It delves into why some YouTube channels get millions of views on their videos even when the content is not providing any knowledge or value addition to viewers. Later, we discuss some ways to increase the visibility of your handmade business’s page on YouTube using simple video-making techniques and hacks for increasing views as well as likes and subscriptions. Also, we’ll talk about tools and techniques for video capturing and editing.


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