In 2021, Rae Dunn’s transformation from a small-scale ceramic artist selling at craft fairs to a multi-million-dollar brand showcased the extraordinary potential of handmade businesses. What started as a passion for simple, hand-lettered ceramics evolved into a coveted collection, with fans lining up at stores before sunrise. Beyond the clay and glaze, her success hinged on a unique brand identity, unwavering customer loyalty, and demand-driven pricing.

Business Management | Resources
Grant Writing can be overwhelming at first glance. It covers a lot of research and people are often not clueless about the correct way to hit each question and secure maximum scores by the assessors. While it is a time taking process, it also helps you develop a much greater understanding of your project/product than you have. In this blog, we will help you identify the correct ways to hit each question and also talk about the most common mistakes people make. Let’s begin.
Community | People
Qualifying for a business loan is no easy feat. You have to provide seemingly endless documentation, and even healthy, well-functioning businesses can be denied. Acquiring finance in the modern business landscape is extremely difficult if you are considered a high-risk borrower.
Diy | Living
Rug production is the process of making a rug from different textile materials. Historically, various methods of making rugs have been used, including braiding, crocheting, and weaving. These processes can be done by hand, using smaller tools such as a ratchet hook or a weaving machine. Iran, Pakistan, Afghanistan, Turkmenistan, India, China, and the Caucasus are important countries for producing handmade carpets. For example, Turkey, Morocco, and Egypt are some of the main countries with their characteristics.
Business Management | Resources
Are you an online business struggling with building visibility on Google? Or are you an eCommerce business not able to make your mark in the presence of big brands like Amazon and Walmart? Or are you an emerging business wanting to make an online presence but are not aware of the nuances of Link Building or Google My Business or any other features for selling things online and want to learn the same?
Market Insights | Resources
Consumer Culture and Its factors. A person's culture, background and upbringing have a major impact on the food, clothing and personal items that consumer chooses to buy. For example, some cultures feature dietary restrictions based on religion or tradition, and people from these cultures won't buy certain foods. Cultural factors comprise a set of values and ideologies of a particular community or group of individuals. It is the culture of an individual which decides the way he/she behaves. In simpler words, culture is nothing but the values of an individual.
Business Management | Resources
What is E-commerce packaging? E-commerce packaging, in general, refers to the packing used to distribute goods to customers who made online purchases. In a practical sense, it refers to packaging that has passed rigorous simulation tests to see whether it can resist the normal motions and shipping procedures. It is how you safeguard your goods, build your brand, and manage transportation expenses. The impulse to convert to alternative and sustainable packaging materials arises from the fact that the environmental impact of present packaging materials is extremely hazardous.


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