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Consumer Culture and Its factors.
A person's culture, background and upbringing have a major impact on the food, clothing and personal items that consumer chooses to buy. For example, some cultures feature dietary restrictions based on religion or tradition, and people from these cultures won't buy certain foods.
Cultural factors comprise a set of values and ideologies of a particular community or group of individuals. It is the culture of an individual which decides the way he/she behaves. In simpler words, culture is nothing but the values of an individual.