As a result of technological breakthroughs and shifting consumer habits, the retail sector is constantly evolving. Two key areas of focus for retailers are sustaining shopping momentum and maximizing customer engagement. In this blog, we will explore the power of real-time messaging in retail malls to sustain shopping momentum, as well as the potential pitfalls of up-selling promotions on cross-brand purchase behavior.

For businesses operating in a globalized economy, cross-border shipping plays a crucial role in reaching international markets and expanding their customer base. However, the success of cross-border shipping largely depends on the efficiency and reliability of the shipping partner chosen. With numerous cross-border shipping partners available, selecting the right one can be a daunting task. This blog post aims to guide businesses through the process of selecting the ideal cross-border shipping partner by discussing essential factors such as cost, reliability, and customer service.

The Journal of Retailing (JR) is committed to publishing papers that showcase rigorous research and contribute meaningfully to the field of retailing. However, authors often face the challenge of positioning their work as relevant to retailing. This technical report aims to provide a comprehensive understanding of what "relevant to retailing" means, while highlighting the broad scope of retailing as an umbrella term encompassing various marketing-related issues.

In recent years, online grocery shopping has become increasingly popular, offering convenience and a wide variety of products to consumers. However, post-purchase out-of-stock (PP-OOS) events are common in online grocery retailing, where products that were available at the time of purchase go out of stock by the time the order is dispatched. To address PP-OOS events, online grocery retailers often offer substitutions to customers, providing alternatives for out-of-stock items. This paper investigates the effects of two substitution policies on consumer acceptance in online grocery retailing and explores how these policies vary across different product categories.

The proliferation of smartphones has revolutionized the retail landscape, with mobile devices serving as a crucial platform for connecting retailers and consumers. Mobile applications and mobile-friendly websites enable personalized shopping experiences, offering a vast array of promotional opportunities. However, to make the most of these opportunities, retailers need a robust analytical approach. This blog introduces the concept of using a Hidden Markov Model to assess and optimize retail mobile channel promotion strategies.

Welcome to the exciting world of YouTube for creative manufacturers and handmade businesses! If you're passionate about showcasing your unique creations, connecting with a wider audience, and adding an extra dimension to your brand, creating a YouTube channel is the perfect avenue for you. In this blog post, we'll guide you through each step of becoming a successful YouTuber in the creative manufacturing and handmade business niche. From finding your niche to promoting your channel, we've got all the tips and tricks you need to know. So grab your camera and let's dive into the world of YouTube as a creative manufacturer and handmade business owner!