West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Business Management | Resources
Over the past few years, online shopping has grown gradually, and COVID-19's effects have expedited this tendency, causing a global upsurge. Online shopping is expected to remain very popular among consumers. However, adjustments in service offering, retail structure, warehousing and technology are required to successfully implement and realize the benefits of this approach. People from Provision Warehouse Management System have the knowledge and experience to help you design and implement your warehouse operations model, as well as the technology to give any third party logistics (3PL) companies a competitive edge. Any organization that handles the receipt, storage, processing, or distribution of commodities might benefit from having a well-designed warehouse. Choosing the proper warehouse solution can have a big impact on your bottom line, from protecting employee safety to maximizing corporate productivity.
Community | People
This blog post could feature a collection of funny, creative, or inspiring out-of-office messages that will help you connect with your customers on a personal level.
Business Management | Resources
The enforcement of regulations and compliance in trade between the U.S. and China involves a combination of measures and cooperation between various government agencies, customs authorities, and international organizations. Enforcement of trade regulations and compliance involves a combination of legal frameworks, customs procedures, technological tools, cooperation between government agencies, and collaboration with trading partners. The goal is to facilitate legitimate trade while preventing fraudulent activities and ensuring that imported goods adhere to the relevant laws and regulations. The automation of global supply chains has commenced with the implementation of advanced technologies. The utilisation of advanced technology to enhance cross-border trade has garnered significant attention and exploration from international organisations, the private sector, academia, and various stakeholders. In this report, we would like to focus on the home categories of US and China customs for border protection. Especially how they use technology tools.
Market Insights | Resources
This research report entails a comprehensive overview of sustainable marketing, focusing on luxury and semi-luxury products. It discusses the different types of sustainable marketing strategies employed both online and offline and explores effective ways to market handmade semi-luxury products through various online mediums while highlighting cost-effective methods for offline marketing. Furthermore, the report examines contemporary approaches to marketing products when faced with limited financial and human resources. It presents the example of HeritageCraft, which successfully implemented the Segmentation, Targeting, and Positioning (STP) model through effective campaigns. Additionally, a case study on Aiayu demonstrates the successful implementation of the Attention, Interest, Desire, and Action (AIDA) model. Moreover, the paper includes a SWOT analysis of the European sector for handmade products, providing insights into its strengths, weaknesses, opportunities, and threats. Finally, a case study on Etsy is presented, illustrating how the platform empowers artisans and promotes sustainable handmade products. In summary, this research paper delves into the world of sustainable marketing.
Sustainability | Environmental
Handmade pieces hold stories of men and women who have given their lives to the craft. Each handcrafted product is a result of beautiful thought and skilled craftsmanship. This thought and skill must also be extended to its packaging and shipping. Currently, India is expanding its export market and in the past few years, the share of consumer products has grown rapidly. India is exporting a wide range of commodities to all parts of the world. There is an increased fascination towards traditional items and continuous progress has been made to develop new products for the export markets. One such product category would be handmade products made in India. With the rise of the global appreciation of Indian crafts, the export market for handmade products has been booming. It is given that diversification of the export market largely depends on factors such as quality, packaging, shipping, and overall user experience. Hence packaging and shipping play an important role in the development of the export market. It is imperative that the package used for these products should be sufficient and functional.
Sustainability | Impact
Both customers and employees in today's increasingly conscientious environment are demanding more from the organisations they patronise and work for. They want to be sure that the companies they work with are not only concerned with turning a profit but also serving some other purpose. The idea of a purpose-driven business can be applied in this situation. A company that operates with a clear sense of purpose is one whose aims and values are reflected in all it does, aligning its mission with its financial success. This strategy not only benefits the earth and the larger community, but it can also result in higher revenues and a more motivated workforce. We'll talk about the idea of a purpose-driven business and how to make it happen in this topic.


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