Nagaland , a vibrant state in the northeastern region of India. Nestled amidst lush hills and valleys, Nagaland is home to diverse indigenous tribes, each with its own unique customs, languages, and art forms. The state is celebrated for its colorful festivals, traditional dances, and intricate handcrafts, which reflect the deep-rooted heritage of the Naga people. Kohima, the state capital, and Dimapur, the largest city, serve as cultural and economic hubs. Nagaland's natural beauty, combined with its cultural richness, makes it a captivating destination for those looking to explore India’s tribal heritage and scenic beauty.

Community | People
Autonomous vehicles, also known as self-driving cars, have the potential to transform the transportation industry. A wide range of researchers and engineers are actively working to overcome the technical challenges involved in achieving fully autonomous driving capabilities. This blog will analyze two seminal research papers, providing an overview of the methodologies, findings, and impact on the field.
Community | People
The advent of the Internet of Things (IoT) has unleashed a technological revolution, transforming industries across the globe, and the supply chain sector is no exception. In this fast-paced, interconnected world, businesses are continuously seeking innovative solutions to optimize their operations and gain a competitive edge. The integration of IoT into supply chain management has emerged as a game-changer, offering unprecedented levels of visibility, efficiency, and responsiveness.
Community | People
As a result of technological breakthroughs and shifting consumer habits, the retail sector is constantly evolving. Two key areas of focus for retailers are sustaining shopping momentum and maximizing customer engagement. In this blog, we will explore the power of real-time messaging in retail malls to sustain shopping momentum, as well as the potential pitfalls of up-selling promotions on cross-brand purchase behavior.
Community | People
For businesses operating in a globalized economy, cross-border shipping plays a crucial role in reaching international markets and expanding their customer base. However, the success of cross-border shipping largely depends on the efficiency and reliability of the shipping partner chosen. With numerous cross-border shipping partners available, selecting the right one can be a daunting task. This blog post aims to guide businesses through the process of selecting the ideal cross-border shipping partner by discussing essential factors such as cost, reliability, and customer service.
Community | People
The Journal of Retailing (JR) is committed to publishing papers that showcase rigorous research and contribute meaningfully to the field of retailing. However, authors often face the challenge of positioning their work as relevant to retailing. This technical report aims to provide a comprehensive understanding of what "relevant to retailing" means, while highlighting the broad scope of retailing as an umbrella term encompassing various marketing-related issues.
Community | People
In recent years, online grocery shopping has become increasingly popular, offering convenience and a wide variety of products to consumers. However, post-purchase out-of-stock (PP-OOS) events are common in online grocery retailing, where products that were available at the time of purchase go out of stock by the time the order is dispatched. To address PP-OOS events, online grocery retailers often offer substitutions to customers, providing alternatives for out-of-stock items. This paper investigates the effects of two substitution policies on consumer acceptance in online grocery retailing and explores how these policies vary across different product categories.


You can subscribe and listen to Rural Handmade on Apple Podcasts, Google Podcasts, SimpleCast, Spotify. If you're interested in sharing your story with us, please reach out to support@ruralhandmade.com

I Understand

By continuing to use this site you consent to the use of cookies.

Know More.
X