Market Insights | Resources
This research report entails a comprehensive overview of sustainable marketing, focusing on luxury and semi-luxury products. It discusses the different types of sustainable marketing strategies employed both online and offline and explores effective ways to market handmade semi-luxury products through various online mediums while highlighting cost-effective methods for offline marketing. Furthermore, the report examines contemporary approaches to marketing products when faced with limited financial and human resources. It presents the example of HeritageCraft, which successfully implemented the Segmentation, Targeting, and Positioning (STP) model through effective campaigns. Additionally, a case study on Aiayu demonstrates the successful implementation of the Attention, Interest, Desire, and Action (AIDA) model. Moreover, the paper includes a SWOT analysis of the European sector for handmade products, providing insights into its strengths, weaknesses, opportunities, and threats. Finally, a case study on Etsy is presented, illustrating how the platform empowers artisans and promotes sustainable handmade products. In summary, this research paper delves into the world of sustainable marketing.