West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Sustainability | Impact
International trade has become a crucial component of many enterprises in today's globalized world, and this has led to a rising understanding of the crucial role that sustainability plays in the export industry. Businesses are becoming more aware that operating sustainably not only benefits the environment but can also boost profitability and competitiveness in the global market as concerns about climate change and environmental degradation continue to rise. The vital importance of sustainability in global export and trade will be discussed in this blog. We will go through the advantages of sustainable practices, why they are crucial for companies wishing to export, and the potential difficulties in integrating sustainable practices into export operations. Also, we will provide case studies of organizations that have effectively included sustainability in their export plans and insights into how other companies might do the same. By the time this blog is finished, readers will be better able to appreciate the value of sustainability in global trade and the advantages that sustainable business practices may have for organizations, the environment, and society.
Sustainability | Social
Sustainability is a very important sector that contributes to the global economy and provides an income source for many people. However, like any other industry, it also has some environmental and social impacts. In recent years there has been a growing awareness of the importance of sustainability in the handmade industry. Sustainable craft practices help in reducing environmental impact, support local economies, and promote social responsibility. Incorporating sustainable practices into handmade industries also creates products that appeal to consumers who are looking for eco-friendly alternatives to mass-produced goods. We will explore some of the key ways to incorporate sustainability into the handmade industry, including using sustainable materials, reducing waste, embracing slow fashion, using eco-friendly production methods, and support for fair trade practices. By prioritizing the sustainability of handmade industries, we can help create a fairer and more sustainable global economy.
Business Management | Resources
QR codes have grown in popularity in recent years as a way for customers to quickly access information about a product or service. By scanning a QR code with a smartphone, customers can easily access important details such as pricing, availability, and product specifications. In this guide, we'll see how to create QR codes for your products using Google Sheets, a free and easy-to-use spreadsheet that anyone with a Google account can use. In a few simple steps, you can create a QR code that links directly to a Google spreadsheet with all relevant information about your product, making it easy for customers to access and interact with your brand.
Business Management | Resources
If you run a handmade business and want to expand internationally, finding your target market is a very important key to successfully breaking into new markets. Doing market research and identifying potential customers can help you tailor your product and marketing strategies to better meet the needs and preferences of your target audience, increasing your chances of success. In this guide, we'll give you tips and strategies for researching and identifying overseas target markets for your handmade products. Whether you're looking to enter a new country or region, these steps can help you better understand the market landscape, reach potential customers, and grow your business internationally.
Business Management | Resources
In the 2020s, one of the key priorities for business organizations, warehouses, or distribution centers is the smooth movement of goods and ensuring optimum stock levels throughout the seasons. The goal is to keep the flow of goods efficient while reducing the amount of time things spend in storage. Unavoidably, nevertheless, some items won't reach their destination at the best possible time for a variety of reasons, from poor communication to a lack of data availability.
Business Management | Resources
If you're an Etsy seller looking to increase your store's visibility and boost your business, you're not alone. Competition can be fierce with over 4.3 million active merchants on the platform. There are multiple ways to stand out and attract more customers to your Etsy store, though. We outline 12 practical tactics for expanding your Etsy business in this blog post, ranging from enhancing your product listings to utilizing social media and other marketing channels. These tips can help you boost sales and strengthen your brand's profile on Etsy, whether you've only recently started selling there or have been doing so for some time. Find out right away how you may boost your Etsy business!


You can subscribe and listen to Rural Handmade on Apple Podcasts, Google Podcasts, SimpleCast, Spotify. If you're interested in sharing your story with us, please reach out to support@ruralhandmade.com

I Understand

By continuing to use this site you consent to the use of cookies.

Know More.
X