In 2021, Rae Dunn’s transformation from a small-scale ceramic artist selling at craft fairs to a multi-million-dollar brand showcased the extraordinary potential of handmade businesses. What started as a passion for simple, hand-lettered ceramics evolved into a coveted collection, with fans lining up at stores before sunrise. Beyond the clay and glaze, her success hinged on a unique brand identity, unwavering customer loyalty, and demand-driven pricing.

Community | People
In the fast-paced world of wholesale business, staying competitive and efficient is key to success. Embracing the Internet of Things (IoT) can revolutionize the way you manage your wholesale operations, from inventory tracking to streamlining shipping and delivery processes. In this blog post, we will explore the myriad possibilities that IoT offers to enhance your wholesale business's efficiency and productivity. The landscape of wholesale business is evolving rapidly, and in this era of technological advancements, staying ahead of the curve is crucial for success. Enter the Internet of Things (IoT) – a groundbreaking technology that has the power to revolutionize the way wholesale businesses operate. In this blog post, we will explore the limitless potential of IoT and how it can significantly enhance the efficiency and productivity of your wholesale business. From real-time inventory tracking to automated shipping, let's delve into the possibilities that IoT presents
Community | People
The financial world is on the cusp of a monumental transformation, driven by the disruptive force of Decentralized Finance (DeFi). Rooted in the revolutionary capabilities of blockchain technology, DeFi is poised to redefine traditional banking systems and usher in a new era of financial inclusivity, transparency, and empowerment. In this extensive exploration, we embark on a deep dive into the intricate realm of DeFi, unraveling its core tenets, showcasing its multifaceted benefits, dissecting the challenges it faces, and envisaging a future where financial sovereignty knows no bounds.
Community | People
According to research, potential buyers should read reviews and consumer ratings to get a better knowledge of the products being reviewed and the opinions of the reviewers (Mudambi and Schuff 2010; Cheema and Kaikati 2010; Packard and Berger 2017). According to Chen and Lurie (2013) and Packard and Berger (2017), these reviews frequently influence review persuasiveness, which in turn influences downstream factors like sales. Perhaps businesses encourage customers to write evaluations with particular material as a result of this phenomenon. In fact, Facebook has switched from soliciting user suggestions to gathering review ratings (BrightLocal 2018).
Community | People
Let's concentrate on social commerce adoption in developing economies, specifically delving into Vietnamese consumers' preferences. It emphasizes the need to enhance user-friendliness and utility of social commerce websites, with a particular emphasis on mobile devices, widely favored by Vietnamese buyers for their online shopping endeavors. By aiming to contribute to the existing literature, this study seeks to unravel the factors that sway Vietnamese consumers towards engaging in social commerce. The proposed research model, encompassing normative beliefs, technology competency, security perceptions, privacy considerations, trust levels, and social presence perceptions, forms the framework for this investigation. We will also shed light on the surging popularity of consumer-to-consumer (C2C) online auctions and the pressing issue of nonpaying bid behavior. The authors stress the crucial need to comprehend the drivers behind this behavior in order to devise effective strategies for its prevention. The research model introduced in this paper incorporates platform quality, impulse buying tendencies, perceived risk, interaction quality, and the pivotal factor of nonpaying bid attitude. Notably, the discussion extends to consider the moderating impact of experience on these relationships, offering a nuanced understanding of the dynamics at play.
Community | People
Online reviews have become an essential part of the retail industry. Customers rely on online reviews to make informed decisions about where to shop and what to buy. Retailers, on the other hand, use online reviews to attract new customers and retain existing ones. This study aims to explore how online reviews impact frontline retail encounters and how retailers can use this information to enhance customer service. Frontline employees (FLEs) play a critical role in the retail industry, as they are the first point of contact for customers. FLEs are responsible for providing quality customer service, handling customer requests, and resolving complaints. However, dealing with customer requests can be challenging, as they can vary in complexity, urgency, and demandingness. This literature review aims to explore the impact of customer requests on FLE job outcomes, including job engagement, stress, performance, and turnover.
Market Insights | Resources
This Blog discusses the results of a study on the influences of corporate social responsibility activities (CSRAs) on buyer motivations and sales revenue. The study focuses on two types of CSRAs: functional (related to ecological benefits) and symbolic (related to ethical and social benefits). The document highlights the two stages of the study: testing hypotheses regarding the functional and symbolic benefits groups, and conducting an exploratory analysis of the individual influences of the seven CSR types. The document also mentions the use of fixed effects models and instrumental variable regression in the analysis. The introduction provides an overview of the document and sets the context for the subsequent discussion. It highlights the significance of the topic and outlines the purpose and objectives of the research.


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