The growth of e-commerce has revolutionized the way consumers shop and impacted the retail industry. Traditional brick-and-mortar retailers now face the challenge of optimizing their product assortments across multiple channels. This study investigates how the long tail theory, commonly applied to entertainment goods markets, manifests in the fashion retail sector and how it affects product assortments in online and offline channels.

The concept of the Fifth Industrial Revolution signifies the integration and collaboration between humans and machines to drive innovation and transform various sectors, including retail and services. This revolution is fueled by technology, which is revolutionizing traditional industries and reshaping the way we perceive and engage with retail and service sectors.

SMEs are businesses that fall within a specific size range in terms of factors like the number of employees, annual revenue, or other criteria, depending on the country and industry. This blog discusses the impact of internet advancements on businesses and society. It highlights how the Internet has facilitated operational excellence in business processes and operations. It mentions that the Internet has enabled businesses to communicate with stakeholders and customers via social media platforms, leading to strong connections with clients interested in sustainability. The use of social media in corporate marketing strategies is emphasized as a means to build these connections. The introduction further refers to social media as a powerful tool for both customers and organizations in identifying needs and opportunities for SMEs to stay competitive and innovate.

The definition of e-commerce is the buying and selling of products or services online. The internet and methods of conducting business online are constantly evolving. E-commerce involves digital marketing and electronic methods of trading goods or services. Trust in e-commerce is important as it fosters customer loyalty. The growth of e-commerce has been shown to lead to long-term profits for businesses. It can reduce operating costs, increase business opportunities, and minimize lead time. A good e-commerce experience can also engage customers more effectively. Given the constantly changing world of technology, it is important to study the adoption of e-commerce.

The e-service economy has been growing and small firms are using e-channels such as websites to expand their target market and increase revenue. However, small firms often have limited resources, which hinders their ability to fully benefit from e-channels. This study examines the relationship between information technology and e-channel performance in small local retailers. Information technology is seen as an important resource for firms utilizing e-channels, but there is a lack of survey-based studies on small firms' IT use and its impact on performance.

In today's rapidly evolving landscape, the fusion of technology and pricing strategies has ushered in an era of transformative changes across industries. While one frontier explores the impact of font size on retail price evaluations, the other delves into the profound influence of artificial intelligence (AI) and machine learning (ML) on businesses. In this comprehensive blog post, we'll navigate the intersection of these two seemingly disparate domains and unearth their synergistic potential to reshape how products are perceived, valued, and marketed. Font Size and Retail Pricing Strategies In the dynamic world of retail, where perception meets profit, pricing strategies play a pivotal role in consumer decision-making. Among these strategies, an unexpected yet potent element comes to the fore: font size. The seemingly innocuous choice of font size holds the potential to sway consumer evaluations, ultimately influencing purchase behavior. This section delves into the psychological underpinnings of font size within retail pricing strategies, showcasing its intricate dance with consumer perception.