West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Business Management | Resources
In today's fast-paced business environment, small wholesale businesses face increasing challenges to remain competitive and efficient. These businesses must find innovative ways to streamline processes, manage inventory, and enhance customer experiences. Fortunately, technology offers a range of software solutions that can significantly improve productivity and help small wholesale businesses thrive in a competitive market. In this blog, we will explore various software tools that can empower wholesale businesses to optimize their operations, reduce manual tasks, and make data-driven decisions for sustained growth.
Community | People
Autonomous vehicles, also known as self-driving cars, have the potential to transform the transportation industry. A wide range of researchers and engineers are actively working to overcome the technical challenges involved in achieving fully autonomous driving capabilities. This blog will analyze two seminal research papers, providing an overview of the methodologies, findings, and impact on the field.
Community | People
The advent of the Internet of Things (IoT) has unleashed a technological revolution, transforming industries across the globe, and the supply chain sector is no exception. In this fast-paced, interconnected world, businesses are continuously seeking innovative solutions to optimize their operations and gain a competitive edge. The integration of IoT into supply chain management has emerged as a game-changer, offering unprecedented levels of visibility, efficiency, and responsiveness.
Community | People
As a result of technological breakthroughs and shifting consumer habits, the retail sector is constantly evolving. Two key areas of focus for retailers are sustaining shopping momentum and maximizing customer engagement. In this blog, we will explore the power of real-time messaging in retail malls to sustain shopping momentum, as well as the potential pitfalls of up-selling promotions on cross-brand purchase behavior.
Community | People
For businesses operating in a globalized economy, cross-border shipping plays a crucial role in reaching international markets and expanding their customer base. However, the success of cross-border shipping largely depends on the efficiency and reliability of the shipping partner chosen. With numerous cross-border shipping partners available, selecting the right one can be a daunting task. This blog post aims to guide businesses through the process of selecting the ideal cross-border shipping partner by discussing essential factors such as cost, reliability, and customer service.
Community | People
The Journal of Retailing (JR) is committed to publishing papers that showcase rigorous research and contribute meaningfully to the field of retailing. However, authors often face the challenge of positioning their work as relevant to retailing. This technical report aims to provide a comprehensive understanding of what "relevant to retailing" means, while highlighting the broad scope of retailing as an umbrella term encompassing various marketing-related issues.


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