West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Business Management | Resources
Establishing a strong web presence is no longer a choice but a must for businesses, including wholesale ventures, in today's quick-paced and technologically evolved world. In order to reach a larger audience, streamline processes, and improve client experiences, a well-designed wholesale website combined with the appropriate web development tactics can potentially make all the difference. This detailed blog intends to provide you with helpful information on how to build a successful wholesale website, utilize web development to enhance your wholesale business, explore the most recent advancements in web development for wholesalers, and assist you in selecting the best web development partner. Furthermore, we'll look at case studies of successful wholesale companies that strategically used web development to accomplish remarkable growth and success.
Community | People
In the dynamic realm of retail, the intriguing interplay between shoppers and scarcity takes center stage. This in-depth review explores the intricate relationship between consumer behavior and the concept of scarcity, shedding light on how they intersect and shape the retail landscape. The retail world operates on a delicate balance of supply and demand. Shoppers, with their evolving preferences, navigate this landscape where scarcity plays a crucial role. This blog dives deep into this relationship, uncovering insights that reveal how scarcity influences shopper choices. At its core, scarcity triggers psychological responses that drive action. As items become scarcer, their perceived value increases, compelling shoppers to make quicker decisions. This principle taps into human nature, where the fear of missing out drives impulses.
Community | People
In today's interconnected global marketplace, international retailers face numerous challenges as they operate in diverse regions with varying cultures, legal systems, and consumer behaviors. These complexities can significantly impact retailer performance, making it crucial for businesses to understand and adapt to the concept of internal reference price (IRP) response. IRP response is a psychological phenomenon wherein consumers set mental benchmarks for what they consider fair and reasonable prices for products or services. Deviations from these internal reference prices can influence consumer decision-making and affect overall shopping behavior. In this technical blog, we delve into the research conducted by esteemed scholars Shenyu Li, Peter T.L. Popkowsky Leszczyc, Chun Qiu, Ossama Elshiewy, and Anne O. Peschel. Their work sheds light on the intricate interplay between the rule of law, culture, and IRP response across diverse store formats, revealing its profound impact on international retailer performance.
Community | People
The digital marketplace has significantly impacted consumer behavior and decision-making, with online reviews playing a crucial role in shaping consumer behavior. The rise of the internet and social media has revolutionized the way consumers gather information about products and services, making online reviews a powerful tool for consumers seeking real-world feedback and recommendations. Understanding consumer behavior in online reviews is vital for businesses to optimize marketing and branding strategies in the digital realm. Quality-based price discrimination is an innovative pricing strategy that allows businesses to offer tailored pricing based on consumers' perceived value and willingness to pay. This strategy allows companies to capture additional revenue by setting different prices for different customer segments without alienating them.
Community | People
In the dynamic world of retail and wholesale businesses in 2023, small enterprises will emerge as the vibrant backbone of economies worldwide. Enabled by global connectivity and technological advancements, these businesses have successfully bridged the gap between traditional commerce and the digital realm. Leveraging e-commerce platforms, social media marketing, and data analytics, small businesses have enhanced their reach and competitiveness on a global scale. In this era, sustainability and ethical consumerism have become significant considerations for small businesses, aligning their practices with the values and preferences of conscious consumers. With their agility, adaptability, and dedication to customer satisfaction, small retail and wholesale businesses are shaping the future of commerce, offering unique products, fostering community engagement, and redefining the shopping experience. As we explore the trends, challenges, and opportunities that define their journey, we witness the remarkable rise of these enterprises as powerful contributors to economic growth and local communities in the global marketplace of 2023.
Community | People
In the realm of consumer behavior and retail strategies, research articles have been steadily contributing to the understanding of pivotal dynamics. The growth in the literature concerning online reviews has spurred a quest for insights into the impact of review solicitation techniques. While previous investigations have predominantly explored the realm of organic reviews and the influence of incentives, a significant facet remains underexplored: the effect of the review request message itself. This gap has prompted researchers to consider a nuanced perspective. The rationale behind this stems from the pivotal role customer attributions about a firm's motives play, even post-purchase, as influenced by the messages they receive. Recognizing this intricate interplay, the present study emerges with a clear purpose – to delve into the potential sway of varying review request messages on customers' perceptions of both retailer loyalty and trustworthiness.


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