West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Community | People
Consumer preferences are a multifaceted area of study within behavioral economics and marketing, shaping purchasing decisions and influencing market trends. Understanding the underlying mechanisms driving consumers' inclination towards newer products, solely based on chronological cues, holds substantial implications for businesses seeking to tailor marketing strategies. By contextualizing the research within the broader framework of consumer psychology, this introduction establishes the context for exploring newness preferences and the pivotal role of temporal cues in shaping consumer behavior. In a world inundated with choices, consumers are continually confronted with decisions that require them to navigate a complex web of options. Central to this decision-making process is consumer preferences – the psychological predispositions that influence individuals' choices between various alternatives. Among these preferences, the allure of newness has emerged as a compelling area of investigation. The study "Consumer Preferences for Newness: The Influence of Chronological Cues," as discussed in this report, probes the intricate relationship between consumer preferences and chronological cues, unraveling the cognitive underpinnings of why individuals are drawn to newer options.
Community | People
In the contemporary landscape of consumerism, the concept of retail has transcended the realm of mere transactions. A transformative shift has occurred, ushering in the era of experiential retail where immersive interactions and emotional resonance are paramount. Affective atmospheres, with their intricate interplay of sensory, emotional, and social elements, emerge as the orchestrators of this metamorphosis. The purpose of this report is to intricately scrutinize A. Joy's (2023) seminal research on affective atmospheres and consumer experiences in the context of wine tourism. By unraveling the multifaceted dimensions of affective atmospheres, this report aims to shed light on their far-reaching implications for retail settings and consumer behavior.
Sustainability | People
Analyzing purchasing risk is essential for businesses that want to join the world of purchasing. Companies can assess the risks associated with their decisions using information from sources such as the Sourcing Journal, which publishes information on labor, environmental standards, and safety regulations in various countries. To determine the risk of purchase, you can use this information as follows:
Community | People
In a vibrant world where technology and people converge, a remarkable transformation is beginning to embark on innovation and reshape the way we live our lives. Standing at the intersection of retail technology and service to consumers, we find ourselves pondering two dilemmas – the scientific balance of anthropomorphism in technology and efforts to define how we think about food bugs. Imagine a world where smiling virtual assistants and human robots guide us through labyrinthine paths, where machines follow our content. At the same time, consider cooking beyond traditional boundaries, where insects – something often hated – have emerged as a solution to global problems. In this astonishing way, we examine the relationship between people and technology, discovering where technology is for consumers like humans. We are also ready to tackle line dissatisfaction and explore new business ideas that can make dirty customers genuinely curious.
Community | People
As the secondhand market continues to grow, it is crucial to examine the prevalence of disordered environments in secondhand stores. The chaotic nature of these spaces can have a significant impact on consumer perceptions, influencing their decisions and attitudes towards the merchandise. Understanding the effects of disorder on consumer perceptions is therefore essential for both researchers and practitioners in this industry.
Community | People
Starting a home-based business can be an exciting venture, but one of the critical aspects of ensuring its success is finding reliable wholesale suppliers. Establishing strong relationships with suppliers, pricing your products effectively, and negotiating favorable deals are essential steps for sustainable growth. In this comprehensive guide, we will walk you through the process of finding wholesale suppliers, building robust partnerships, pricing your products, mastering negotiation tactics, and ultimately growing your wholesale business.


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