Sankheda furniture, a captivating form of traditional craftsmanship originating from Gujarat, India, carries with it a rich history dating back to the 17th century. This unique craft involves the meticulous creation of teak wood furniture, adorned with vibrant lacquer coatings in a palette that has expanded over time. Rooted in the village of Sankheda, approximately 45 kilometers from Vadodara, this art form has transcended its local origins to gain international acclaim, being exported to regions including Europe and West Asia.

Business Management | Resources
Exporting crafts to international markets is an exciting and rewarding opportunity for small business owners. However, it can also be a complex process with a number of challenges to overcome. Therefore, it requires careful planning and preparation. To get you started, here are some do's and don'ts when exporting your handmade products to international markets.
Business Management | Resources
In today's global economy, promoting your handmade products to international markets is more accessible than ever. However, without a good marketing strategy, it can be difficult to stand out from the competition. Fortunately, there are several effective marketing techniques that can help you reach a wider audience and increase your sales. In this blog post, we discuss some of the most effective marketing strategies to promote your handmade products in international markets. From creating a strong brand identity to using social media and digital marketing, we'll explore concrete steps you can take to grow your business overseas. Whether you're just starting out or looking to expand your existing craft business, this guide will give you the tools you need to succeed. So let's get started!
Business Management | Resources
A trade show can provide businesses with a beneficial opportunity to promote their goods or services, create leads, and connect with possible customers and business partners. Success at trade shows is difficult to achieve, though. It necessitates precise planning, close attention to detail, and a thorough comprehension of your target market and objectives. To assist you to master the art of trade show success and ensure flawless planning, we'll present 10 essential suggestions in this blog post. These pointers will enable you to maximize your ROI, stand out from the competition, and get the most out of your trade show investment whether you're a first-time exhibitor or a seasoned veteran. So let's get started!
Sustainability | Impact
International trade has become a crucial component of many enterprises in today's globalized world, and this has led to a rising understanding of the crucial role that sustainability plays in the export industry. Businesses are becoming more aware that operating sustainably not only benefits the environment but can also boost profitability and competitiveness in the global market as concerns about climate change and environmental degradation continue to rise. The vital importance of sustainability in global export and trade will be discussed in this blog. We will go through the advantages of sustainable practices, why they are crucial for companies wishing to export, and the potential difficulties in integrating sustainable practices into export operations. Also, we will provide case studies of organizations that have effectively included sustainability in their export plans and insights into how other companies might do the same. By the time this blog is finished, readers will be better able to appreciate the value of sustainability in global trade and the advantages that sustainable business practices may have for organizations, the environment, and society.
Sustainability | Social
Sustainability is a very important sector that contributes to the global economy and provides an income source for many people. However, like any other industry, it also has some environmental and social impacts. In recent years there has been a growing awareness of the importance of sustainability in the handmade industry. Sustainable craft practices help in reducing environmental impact, support local economies, and promote social responsibility. Incorporating sustainable practices into handmade industries also creates products that appeal to consumers who are looking for eco-friendly alternatives to mass-produced goods. We will explore some of the key ways to incorporate sustainability into the handmade industry, including using sustainable materials, reducing waste, embracing slow fashion, using eco-friendly production methods, and support for fair trade practices. By prioritizing the sustainability of handmade industries, we can help create a fairer and more sustainable global economy.
Business Management | Resources
QR codes have grown in popularity in recent years as a way for customers to quickly access information about a product or service. By scanning a QR code with a smartphone, customers can easily access important details such as pricing, availability, and product specifications. In this guide, we'll see how to create QR codes for your products using Google Sheets, a free and easy-to-use spreadsheet that anyone with a Google account can use. In a few simple steps, you can create a QR code that links directly to a Google spreadsheet with all relevant information about your product, making it easy for customers to access and interact with your brand.


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