West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Community | People
Product returns are a costly problem for online retailers. In fact, the average return rate for online orders is 30%, and it can be even higher for certain product categories, such as apparel. There are a number of factors that can contribute to product returns, such as inaccurate product descriptions, damaged products, and simply buyer's remorse. However, a recent study by researchers at New York University has found that marketing instruments can also play a role in increasing product returns.
Business Management | Resources
Navigating cross-border regulations can be a challenging task for small businesses. The intricacies and ever-changing landscape of international trade laws require careful attention and compliance. The global marketplace demands a thorough understanding of regional trade agreements, import and export controls, tariffs and duties, sanctions and embargoes, intellectual property protection, product regulations, tax implications, data privacy, and security. In this guide, we'll explore key cross-border regulations that every small business should be aware of and provide strategies for successful compliance.
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In today's fast-paced world, technology has permeated every aspect of our lives, and interior design is no exception. From virtual reality to sustainable materials, designers are leveraging technology to create innovative and inclusive spaces that cater to the evolving needs of clients. This blog will explore the latest trends in interior design technology, how technology can improve your interior design business, the principles of sustainable interior design, and the importance of designing for accessibility.
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In the fast-paced world of wholesale business, staying competitive and efficient is key to success. Embracing the Internet of Things (IoT) can revolutionize the way you manage your wholesale operations, from inventory tracking to streamlining shipping and delivery processes. In this blog post, we will explore the myriad possibilities that IoT offers to enhance your wholesale business's efficiency and productivity. The landscape of wholesale business is evolving rapidly, and in this era of technological advancements, staying ahead of the curve is crucial for success. Enter the Internet of Things (IoT) – a groundbreaking technology that has the power to revolutionize the way wholesale businesses operate. In this blog post, we will explore the limitless potential of IoT and how it can significantly enhance the efficiency and productivity of your wholesale business. From real-time inventory tracking to automated shipping, let's delve into the possibilities that IoT presents
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The financial world is on the cusp of a monumental transformation, driven by the disruptive force of Decentralized Finance (DeFi). Rooted in the revolutionary capabilities of blockchain technology, DeFi is poised to redefine traditional banking systems and usher in a new era of financial inclusivity, transparency, and empowerment. In this extensive exploration, we embark on a deep dive into the intricate realm of DeFi, unraveling its core tenets, showcasing its multifaceted benefits, dissecting the challenges it faces, and envisaging a future where financial sovereignty knows no bounds.
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According to research, potential buyers should read reviews and consumer ratings to get a better knowledge of the products being reviewed and the opinions of the reviewers (Mudambi and Schuff 2010; Cheema and Kaikati 2010; Packard and Berger 2017). According to Chen and Lurie (2013) and Packard and Berger (2017), these reviews frequently influence review persuasiveness, which in turn influences downstream factors like sales. Perhaps businesses encourage customers to write evaluations with particular material as a result of this phenomenon. In fact, Facebook has switched from soliciting user suggestions to gathering review ratings (BrightLocal 2018).


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