West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Sustainability | Impact
The undeniable truth is being conveyed by the trending TikTok videos showcasing the excitement of finding unique clothing items and sharing thrifting experiences. The popularity surge in second-hand fashion signifies a significant shift in perception. What was once considered as old and worn-out is now being embraced as a symbol of sustainability and circularity. Spearheaded by the younger generations, particularly Gen Z and millennials, the second-hand market is projected to expand to a staggering $77 billion by the year 2025.
Business Management | Resources
In the cutthroat restaurant industry of today, customers are looking for more than simply a good meal. They desire for an engaging encounter that captures the distinct character and ideals of the eatery. The handmade hospitality trend enters the picture here.
Community | People
The textile industry, with its rich history and skilled craftsmanship, is undergoing a significant transformation fuelled by artificial intelligence (AI). One of the most exciting applications of AI in this sector lies in fabric pattern design, offering businesses the potential to personalize, innovate, and streamline their offerings. This blog delves into the transformative power of Generative Adversarial Networks (GANs), a specific type of AI, in creating intricate and personalized patterns for handmade textiles.
Market Insights | Resources
Social media being a pivotal discovery and development of the 21 st century, has indubitably shaped the behaviour of consumers. Which was earlier a framework for networking has gradually turned into an integral element of our lives shaping how we communicate and consume information around the world as we see and know.
Sustainability | Impact
La France is acclaimed to be the land of rich heritage, exquisite craftsmanship and wide variety of traditional artisanal products. Birthed from centuries-old traditions, French handicrafts include diversified items like ceramics, jewellery, furniture and many more that has touched the hearts of not only the French but people around the world. These beautiful long-established artworks have been carried on by skilful artisans from to cities to villages, helping it withstand the rages of time. Each crafted item not only looks aesthetically pleasing but also holds generational worth of cultural significance successfully paving the way for the artistic heritage of France through its unique identity.
Sustainability | People
Sustainable sourcing practices refer to the strategic and ethical procurement of goods and services that prioritise environmental, social, and economic responsibility throughout the supply chain. These practices are designed to minimise negative impacts on the environment, support fair labour practices, and contribute to the overall well-being of communities and stakeholders. Sustainable sourcing encompasses various aspects, including raw material procurement, production processes, transportation, and distribution.


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